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Do Now: In your notebooks….

• Write about a time you convinced


someone to do something or buy
something or believe something? What
was it? How did you convince them? Do
you think you are good at convincing
people?
What do all these pictures have in common?
Persuasive
Techniques
(Otherwise known as: PROPAGANDA)

PROPAGANDA: techniques used to


influence opinions, emotions, attitudes
or behavior.
What is persuasion?
Generally an appeal
to emotion, not
intellect.

An attempt to
change your behavior

It attempts to
“guide your choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Loaded Word
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer
Bandwagon
Technique

• Everyone is doing it!


You should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Loaded Word
• Use
“loaded”
words like .
..
– new
– improved
– best
Misuse of Statistics

When the statistics are based on a falsehood.


Name Calling or stereotyping
 Smears or damages an
opponent
 Often used by politicians

In a campaign speech to a logging


company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter The ultimate driving machine
Lexus sports car

•Makes insinuation
that this product is
better than others.

•“avant garde”
ahead of the times.

Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
- a convincing method to
show they are just
common people.
- Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.

Transfer tries to make you view


something in the same way as
they view something else.

In the Kerry vs. Bush campaign, an


internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
PRACTICE:
What type of propaganda technique is used in the
following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

B. Loaded word
Rules of the Game:
1.) You must arrange your desk in a
“U” formation.
2.) You must pass the board each
time. Everyone is participating!!
3.) You may use the letters, instead of
writing out the words.
4.) You can not YELL out!
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique
is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

D. Name Calling
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

A. Bandwagon
What type of propaganda technique is used in
the following ad?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

C. Testimonial
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer

Loaded Word
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?

A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Bandwagon
What type of propaganda is this?
A. Bandwagon
95% of B. Loaded Words
homework C. Testimonial
assigned is D. Name-Calling
busy work E. Plain Folks
and is not F. Snob Appeal
beneficial
G. Misuse of
to the Statistics
student!
H. Transfer

• Misuse of Statistics
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

• Snob Appeal
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

Testimonial
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

F. Snob appeal
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

B. Loaded Words
Get in Groups

A) Jenna, Brehanna, Julien, Josie, Baileigh

B) Tanner, Jessica, Sarah, Travis

C) Anthony, Paige, Abby, Taylor, Brad

D) Dalton, Brinley, Talia, Destini

E) Kasey, Lauren, Peyton, Jacob


In your groups:
Have your leader come and choose:
-3-4 magazines &
-8 post-it notes.
- Identify 7 out of the 8 propaganda
techniques. Label them on your post-
it and stick them on the
advertisement.

You will share them!


Individual assignment: Due Monday
Choose a type of persuasive device.
Come up with an advertisement. You must use
color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words

On the back, explain which type of


propaganda it is and why.

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