Aarong

Fashion For All

 Briefly describe the product or service, the user problems it

Irin Sultana
solves, and the audience for which it is intended.
Outline different modelsavailable.

ID# M160204947
AARONG means “village fair”. It is the most popular lifestyle retail chain in
Bangladesh. This brand was established in 1978 by an organization which is
BRAC. AARONG operates production units in rural and semi-urban areas
as a part of its social enterprise model provides the market linkage through
its retail outlets. Today, AARONG has 17 retail stores across Bangladesh and
over 100 fashion and lifestyle product lines.
 Products
Aarong is a leading fashion house in Bangladesh. Though it was born in need of
helping the disadvantaged, poor silk farmers of Manikganj, soon enough Aarong
started to grow and spread throughout the whole country, from one single shop to
the biggest retail chains of Bangladesh.
Besides, since 1984 this organization has export market. With growth, the product
lines of Aarong have also grown up. At present Aarong have more than 100
product lines. The products of Aarong are as follows:
 Men’s Products  Bamboo/Leaf Products
 Women’s Products  Metal Products
 Children Products  Candles
 Home Textile Products  Jute Products
 Home Accessories  Wood Products
 Jewelry Products  Glass Products
 Leather Products  Nakshi Kantha Products
 Terracotta Products  Food Products
ACHIEVEMENT
In 10 December 2012 Aarong has been awarded the
prestigious 2012 UNESCO Award of Excellence for
Handicrafts in South-East Asia and Asia for Jamdani stole,
silk Nakshi Kantha table runner and bridal jewelry box.

The Asian Marketing Federation (AMF) has awarded

Aarong with the “Marketing 3.0” award on September 23,
2016 after it competed against companies from 19 member
countries. The award was received by Md Abdur Rouf,
chief operating officer, Aarong, during AMF’s annual
award ceremony in Seoul, South Korea.
Competitors Analysis
of
Aarong
Aarong has its own version of the competitive analysis and its function
is clear: to line up your product with other products and show where
yours falls short and where yours is superior. Each industry brings a
different spin to this old favorite and user experience design has its own
set of criteria by which to judge competitors.
The Leading Brand in
Bangladesh
In 10 years
 SWOT
ANALYSIS
 Strengths

Leading brand reputation.

Production quality.

Innovative.
 Weaknesses

Limited Budget in R& D.

Higher Closing inventory.

Opportunities

International Market.

Cultural Events.
 Threats

Small but more competitors.

Price war with competitors.

Recession.
Recommendations
 Short
Term

Increasing Sponsorships.

Innovative Decorations Items.

 Long
Term

Unused Products Distribution.

Adjust Production.
Fashion Is Aarong
Style Is You.

There We Are For You

Thank you