Unethical Advertising

Presented by:
Alizay Nauman
Alishba Azhar
Ahmad Abdullah
Introduction
• ETHICS
Ethics is a branch of philosophy which seeks to
address questions about morality; that is, about
concepts such as good or bad, right or wrong etc.
• ADVERTISING
Advertising is the promotion of a company’s
products and services carried out to drive sales of
the products and services but also to build a brand
identity and communicate changes or new
product/services to the customers.
Reasons of advertising
• Introduction of new product or service
• Creating and maintaining a brand
identity or brand image.
• Advertising create awareness for your
content.
• Advertising adds creditability to your
message.
• Advertising is the only medium you
can control.
Unethical advertising
Advertisement is considered unethical in the
following situations:
• When it has degraded or underestimated the
substitute or rival’s product.
• When it gives false or misleading information
on the value of the product.
• When it fails to give useful information on the
possible reaction or side effects of the
products.
• When it is immoral.
Ways of unethical advertising

• Exaggeration
• Unverified claims
• Women stereotyping
• Women used as sex symbols for
promoting products
• Use of children in advertising
Ethical side effects on children
• Narcissistic wounding.
• Due to animated commercials, its harder to
differentiate between real life & fantasy.
• Advertisements have an indirect effect on the
behavior of children. They might develop
temperamental tantrums.
• Advertisements encourage the children to
persuade their parents to purchase the products
shown in commercials.
• The flashy advertisement broadcast in television
generates impulse shopping in children
Unhealthy brand comparisons
• Nowadays advertisers are engaged in unhealthy
brand comparison with the help of advertising.
• Such comparisons create problems and
confusions for the right choice of the product as
far as audience are concerned.
• Example can be cited of Colgate and Pepsodent
toothpaste
Methods and Methodology
• The method used for this research was both
qualitative and quantitative. A questionnaire
containing 25 questions was passed among 50
students of age ranging from 18-30. They
returned us the questionnaire and we were able to
deduce our result.
• From this research we were able to conclude that
the questions mostly pointed towards unethical
and immoral advertising and how people felt
towards it and what should be done and what is
happening according to them.
Pie chart

5 Strongly Agree

4 Agree

3 Neutral

2 Disagree

1 Strongly Disagree
• From this research we were able to conclude that
the questions mostly pointed towards unethical
and immoral advertising and how people felt
towards it and what should be done and what is
happening according to them.
• The pie chart above shows what people think
about women being portrayed as sex objects in
advertisements, and that it leads to violence
against them. A major part of the people agrees
that the portrayal of women as sex objects in
advertisement leads to violence against them
Findings/Analysis
• Most people think advertisements don’t show
accurate view of reality.

• Showing women as decorative objects have a

negative effect on minds of young generation.

• Exaggeration & deceptive slogans are used.

• Need for an active regulatory body.

Conclusion
• Advertisements have deep & lasting effects on
society.

• It influence behaviour and mind-sets of

consumers.

• Change in perception.

• Advertising is considered unethical if its

deceptive or degrading and contradicts with
social & religious norms.
Further Research
• Facts & figures can be useful for consumers,
policy makers and advertisers.

• Awareness for consumers, so they can avoid

being exploited.

• Advertisers can use data to market their products

in a better way, to avoid controversy.
Thank you.