Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Chapter 1
Managers, Profits,
and Markets
The McGraw-Hill Series
Managerial Economics
+
Im p lic it C o s ts
of
O w n e r -S u p p lie d R e s o u r c e s
T h e r e tu r n s fo r g o n e b y n o t ta k in g
th e o w n e r s ’ re s o u rc e s to m a rk e t
T o ta l E c o n o m ic C o s t
= T h e to ta l o p p o r tu n ity c o s ts o f
b o th k in d s o f re s o u r c e s
5
The McGraw-Hill Series
Managerial Economics
7
The McGraw-Hill Series
Managerial Economics
• Value of a firm =
1 2 T T
t
...
(1 r ) (1 r ) 2
(1 r ) T
t 1 (1 r )
t
9
The McGraw-Hill Series
Managerial Economics
Separation of Ownership &
Control
• Principal-agent problem
• Conflict that arises when goals of
management (agent) do not match
goals of owner (principal)
• Moral Hazard
• When either party to an agreement
has incentive not to abide by all its
provisions & one party cannot cost
effectively monitor the agreement
10
The McGraw-Hill Series
Managerial Economics
11
The McGraw-Hill Series
Managerial Economics
What is a Market?
13
The McGraw-Hill Series
Managerial Economics
Market Structures
14
The McGraw-Hill Series
Managerial Economics
Perfect Competition
15
The McGraw-Hill Series
Managerial Economics
Monopoly
• Single firm
• Produces product with no close
substitutes
• Protected by a barrier to entry
16
The McGraw-Hill Series
Managerial Economics
Monopolistic Competition
17
The McGraw-Hill Series
Managerial Economics
Oligopoly
18
The McGraw-Hill Series
Managerial Economics
Globalization of Markets
19
The McGraw-Hill Series