Baudrillard and

Postmodernism
‘The good old days’

• Life was once predictable

• Things were well structured
• People knew their place
• People appreciated the little things
Jean Baudrillard

• Communication is too efficient and easy and society has been directly affected by that
• ‘Slaves to the media’, we rely on media and get unrealistic expectations for ourselves from it
• Image is everything in the current state, more media outlets are telling the public that you need
to look BETTER
Postmodernism
• Post modernists see society as characterised by diversity, choice and freedom
• Buying the things you think you are
• Taking over the new generation, youth are watching huge amounts of TV
• 80% of children have their own TV in their bedroom
• People are losing sleep over media, watching TV/Streaming on devices till late.
• Postmodernism is out of date, its starting to become a joke.
• Media has blurred the reality of what's real and what isn't
• Views are living virtual lives instead of living in reality
Examples of Postmodernism

• Teenagers spend an average of 6.5 hours a day looking at screens

• Teenagers spend 9 hours consuming media a day
• Some 13 year olds check social media 100 times a day
• Phones are disrupting teenagers sleeping patterns as the light disrupts your minds ability
to signal the body to sleep
Key terms
• Media Saturation
• Screenagers
• Simulacra – Imagination e.g. Disney Land
• Hyper reality
• Postmodernism
• The Digital Divide
• High art vs low art
• Pop culture
• Mash ups
Key Features
• Consumerism is all
• Transformation of self
• Uncertainty
• Fragmentation of social life
• Incessant choice
• Globalisation
• The impact of technology on social life
 Eminem

Eminem features post modernism in his video ‘Without Me’. This video features him dressed up in a Robin suit, Batman's well known sidekick,
as well as posing as Elvis Presley and Osama Bin Laden. This presents the irony and implies the Postmodernism context.
Daily Mail v The Guardian
Comparison
 BREXIT

Bias through Headline

Bias through placement

Bias through photo and caption

Bias through omission
 Manchester Attack

Bias through placement

Bias through headline

Bias through photo

and captions
Bias through