Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Ganesan
VIT Business School
Year Number of Number of
Seats Engineering
Seat
2013 80,000
2014 1,00,000
2015 202422 94,453
2016 192009 1,02,240
(C)P.GANESAN 3/21/2018
Managerial Issue
Decline in takers of Engineering Programs in
Tamil Nadu
“Descriptive RD”
To test a hypothesis suggesting a causal
relationship between variables
“Experimental RD”
The company Vice-President (Marketing) has
the general objective is to find out if women
hair salon customers have preference for
contact employees to perform specific tasks.
He wants
to identify which activities do female hair salon
customers prefer to be performed by male
contact employees and which ones do they
prefer to be done by female contact employees;
the reasons that make customers prefer some
activities to be performed by male contact
employees and others to be performed by
female;
to examine the customer loyalty for the hair
saloons they visit; and
to examine other important attributes which
contribute to the customer’s preference of hair
saloons
Formulating a problem for more precise and
structured investigation or developing
hypothesis
Increasing investigator familiarity with the
phenomena/problem
A basis for clarifying concepts
eg., Why less takers of B.Tech / B.E
Programs in Tamil Nadu?
1. In depth interviewing (conversational
rather than structural)
2. Participant observation (to perceive
first hand what participant in the
setting experience)
3. Films, photographs and videotapes (to
capture the life of the group under
study)
4. Projective techniques and psychological
testing (viz., thematic appreciation
test, projective measures, games)
5. Case studies
6. Street ethnography (to discover how a
cultural sub-group describes and
structures its world at the street level)
7. Elite interviewing (for information from
influential or well informed people in an
orgn., or community)
8. Document analysis (to evaluate historical
or contemporary confidential or public
records, reports ,govt. documents and
opinions
9. Proxemics and kinetics (to study the use
of space and body motion comm.)
1. Secondary data analysis
2. Focus groups
3. Experience surveys
4. Two stage design
Applications-consumer study
FOCUS GROUP :
OBJECTIVE :
What
When
To answer the of the subject Where
under investigation Why
Who
how
Objectives
Descriptions of phenomena or
characteristics associated with a subject
population
Estimates of the proportions of a
population that have these characteristics
Discovery of associations among different
variables (correlational studies)
essential element of causation
A “produces” B or A “forces” B to
occur
J.S.Mill’s propositions
The Method of Agreement
The Method of Difference
No.1 A B C P
No.2 A D E P
Therefore
A P
No.1 A B C P
Non-
No.2 A
D E No P
Therefore
Non
-SQ
No P
Managerial Issue
Decline in Employee Commitment
Management Question
Why there is a decline in Employee Commitment?
Major Objective(s)
Is there an effect of Employee Empowerment on
the organizational commitment?
Investigative questions / Minor Objectives
To know the employee perception on employee
empowerment
Commitment
Symmetrical : Two variables fluctuate together
Difference = Ye - Yc
2. One Group Before – After Design
Before After
Target Group Y1 Y2
Difference = Y2-Y1
3. Before-After design with control groups
Before After
E Ye1 Ye2
C Yc1 Yc2