5 C Analysis of BAJAJ CORP

Praneet jain 73
John Charles 37
 Company
 Founded: 1926
 Founder: Jamnalal Bajaj
2-Wheelers
 Present Chairman: Rajiv
Bajaj
 Bajaj Group has 34
companies.
Commercial
Automobile 3-Wheelers
 Tie-up with: KTM,Triumph
Vehicles  Famous for Tagline
“Hamaara Bajaj”
 Has stake of 51% in KTM.
 3rd largest in India in
Passenger motorcycle manufacture.
Vehicles
 Plants:
 Waluj
 Chakan
 Pant Nagar
 Vision and Mission
VISION
• To attain World Class Excellency by demonstrating
Value added products to customers

MISSION
• Focus on value based manufacturing
• Total elimination of wastes
• Pollution free & safe environment
Source: Bajaj Auto Ltd
 Collaborators
• KTM
• Triumph
 Competitors

• Hero
• Honda
• Tvs
 Strenghts
• Strong market share – As per Wikipedia, Bajaj is the worlds sixth largest motorcycle manufacturer
and the fourth largest in India. Moreover, it is the worlds largest three wheeler manufacturer for
Rickshaws in various countries.
• International three wheeler market – The three wheeler market has very few competitors globally
and most of the competition is small local players. Bajaj is increasing its presence in the auto
rickshaw market.
• Good products – Bajaj Pulsar, Bajaj Avenger and Bajaj Discover are some of the strongest products in
the market. Consumers love the variants of Bajaj Pulsar and Bajaj has redone the design several
times to make it comfortable for users as well as to give it the trendy sports design.
• Brand is reputed – Bajaj has a rich history and presence in India, being founded in 1930’s and having
multiple plants across the country. The company is the 23rd highest publicly traded company in India.
The brand is known far and wide in this country.
• Strong distribution – As the brand is renowned, the push is lesser then the
pull. Dealersthemselves demand Bajaj motorcycles, and hence the brand has a strong presence
across India. It doesn’t have only sales presence. Its service centers are far and wide too.
• Multiple bike of the year awards – The recognition for the brand comes when it wins awards. All
through the last decade, Bajaj has won multiple bike of the year awards for Bajaj pulsar. It has also
won an award for its best manufacturing practices in 2006 & various awards for customer
responsiveness.
• Rich history – The tagline of Bajaj “Hamara Bajaj” is famous since ages. Bajaj chetak is featured in
most movies and was the scooter of choice for decades. Furthermore, it is an Indian origins brand
 Weakness
• Weak presence internationally – A major chink in the
armour for Bajaj is that its motorcycles and scooters have
a very weak presence internationally.
• Scooters were the strength – Bajaj Chetak was the
strength of Bajaj, but Bajaj concentrated on Pulsar and
lost the scooter category market share to Honda activa. It
has recently launched Bajaj vespa and is in the plans to
relaunch Bajaj chetak. But overall, the market share of
scooters is lost to Hero moto corp and Honda.
• Needs in depth products – The product portfolio of Bajaj
is comprised of strong products, but the product line and
depth is poor. It needs more, possibly premium, range of
motorcycles in its range to drive the brand.
 Opportunities
Alliance with KTM.
Scope for Developing new Technology.
Launching of new products and variants.
Emerging markets and expansion abroad.
Threats
From Hero, Honda and TVS.
Strikes and Lockouts from Employees.
Government regulations.
Unstable Economy.
Change in tastes of consumers.
Price wars
Differentiation
ø Bajaj's strategy is not too different
from that of

ø Bajaj’s Highest operating margins:

3-wheelers: 25%
Pulsar: 20%
ø Bajaj hopes to earn more respectability
in this segment by graduating to a
Quadricycle (RE60)