Business Plan – Bakery Products

Structure of the Business Plan

Chapter I – Defining the business objective, legal
and commercial coordinates
1. Activity field of the suggested business
2. Objectives
3. Market and customers
4. Products and services

Chapter II – Organisation and management

1. Production process
 Chapter I –
1. Activity field of the suggested business

• S.C. “PANI-SAN” S.R.L., with a subscribed capital of

2,000 RON was set up on 5th November 2011 and
is enrolled at the Commerce Register with number
J27/1817/2010 having CUI RO 3428300. The firm’s
address is: 9 Energiei St, Roman and is a company
with a unique associate.
• The company’s main activity objective is the
production of bakery products and retailing them
through its own shops. In the first year of activity,
the bakery had the following financial results: an
average turnover of 12,000 lei monthly, a rate of
monthly gross profit of 15%, the liquidity ratio
being very satisfactory. The company has no
ongoing credit.
 • We believe this business has
• We intend –in the first stage –
real chances of succeeding
to gain a contract which
as there is an increasing
would imply supplying local
demand for the products we
restaurants with bread and
are going to offer; moreover,
other bakery products. In the
our geographical location
second stage we intend to
ensures a wide supply base
expand the production
with raw materials and there
activity in the field of making
are high sale opportunities
pastry products.
due to the relatively limited
network of such products in
the area.
 2. Objectives

• After obtaining this contract,

we intend to:
• Increase bread production
to meet the required
demand
• Create stable customers
• Reach a use of production
capacity of 75%
• Realize a monthly turnover
of about 20,000 lei and a
gross profit of 4,000 lei.
 3. Market and Customers

Pastry products’ market is recording a constant growth regarding both

quantity and value. This business is considered to be one of the least
expensive branches in the food industry sector, at the same time
benefitting by an increasing demand due firstly to the fact that the
products offered are cheap and therefore accessible to all consumer
categories.
The customers we have in view are divided into four categories:
• A. old customers of the bakery in Roman, due to the bakery’s
strategically location and to the high quality of the products as
well as attracting new customers;
• B. town kindergarten and high school canteens.
• C. event organizers in the area
D. tourists transiting the town
 4. Products and Services
The product mainly offered will be bread. Another product that can be offered is
whole meal bread. As secondary products, there will be obtained pastry
products, products for children and for different events.
The actual prices for these products are as following:

The actual prices for these products are as

following:
white bread …………………….. .1,8 lei/pc.
bread rolls …………………………..0,5lei/pc.
Whole meal bread ……………….. 1,6 lei/pc.
traditional bread ………………… 2,0 lei/pc.
 Chapter II
Organisation and management
The production process
The production cycle consists in
the following stages:
purchasing white and brown
wheat flour;
purchasing rye flour;
purchasing yeast;
dough making;
bread baking;
packing rye bread in bags;
packing the rest of the
products in plastic cases;
delivery.