Group Members:

M.IJAZ M.ASIM ARSHAD

Ei13MBA079 Ei13MBA089

MUZZMIL RAZA WAQAS BHATTI

Ei13MBA122 Ei13MBA150

 MUGHEES AHMED
Ei13MBA119
INSTANT ENERGY DRINK
Launch New Product In emerging Market:

IDEA

SLOGAN

LIMATATION
 Product Launching In Emerging
Market

•To launch energy drink in the market is the

chance to emerging market
•It is beneficial for capture the market share
•There is more chances to success the product
•Because people like to drink the energy drink
Emerging Market
• Emerging market can be defined as ‘an
emerging market economy describes a nation’s
economy that is progressing toward becoming
more advanced, usually by means of rapid
growth and industrialization.’
• In other words, These countries experience an
expanding role both in the world economy and
on the political frontier.
 Environment
The Internal Environment
This environment includes the factors that are close to the company
and are controllable by the organization.
 Company
 Suppliers
 Customers
 Competitors
 Marketing Intermediaries

The External Environment

This environment includes on those factors which are not controlled by
the organization.
 Demographic Factors
 Natural Factors
 Technological Factors
 Political Factors
 Cultural Factors
Features of Emerging
Market
Emerging Marketing Strategy:
 Customer Segment

 Market Segmentation

 Target Market

 Positioning

 Differentiation
Emergence of Customer Segment
• Customers around the world are exhibiting convergence
of tastes and preferences in terms of their product likings
and buying habits
• The automobiles, The beverages, fast-food outlets, music
systems, and even fashion goods are becoming amazingly
similar across the countries
• The proliferation of transnational satellite television and
tele-communication has accelerated the process of
cultural convergence
• Traditionally, the cultural values were transmitted
through generations by parents, grand-parents, or other
members of family
Emerging Market Segmentation
Geographic Segmentation
 Zone A: ABC
 Zone B: DEF
 Zone C: GHI
 Zone D: JKL
 Zone E: MNO
Demographic Segmentation
 Age
 Occupation
 Life Style
Emerging Market Targeting
Evaluate Emerging Market segment:

Emerging Segment size and growth

Emerging Structural Attractiveness

 Emerging Target Market
Youth
( 19 Years TO 30 Years)

Mature
(30 Years TO 60 Years)
 EM Positioning
By Benefits

By Using

By Product or Service class

By Values
 EM Differentiation

 Price

 Quality & Service

Challenges Of Emerging Market
Factors to be Considered In
Emerging Market
Factors to be Considered In
Emerging Market
Competitors
 Marketing Mix
Product
Product

Price

Promotion Promotion Marketing

Mix Price

Place
Place
 Product Strategy
Product Flavors

Quality

Design
 Price Strategies
Penetration Pricing
Per unit price
Per unit price for IED Includes:
 The cost of fruit XXX
 Electricity XXX
 Factory Overhead XXX
 Miscellaneous XXX
 Profit XXX
 Retailer Margin XXX
In accordance with our strategy we have decided to sale our product at a price of XXX
 Promotion
Promotion Criteria:
Awareness
Knowledge
Liking
Preference
Main Sources of promotion:
Electronic Media
Print Media
Bill boards
 Place
Manufacturer

Consumers Distributor

Retailer Wholeseller
 Emerging Industries
• ‘Emerging industries can be defined as the
establishment of an entirely new industrial value
chain, or the radical reconfiguration of an existing
one, driven by a disruptive idea (or convergence of
ideas), leading to turning these ideas/opportunities
into new products/services with higher added value.’

• In other words, these are the upcoming companies

and businesses within new or revitalized sectors that
subsequently become successful or highly sought-
after.
SWOT Analysis Of Emerging Market
 SWOT Analysis
Strength:

Updated technology plant

Quality product

Specialist available for specialized jobs

 SWOT Analysis
Weaknesses:

Strong competitor

No market shares

New in the Market

 SWOT Analysis
Opportunities

Increase in distribution network

Market is very big and attractive

Acquiring new technology of production

 SWOT Analysis
Threats:

Political Instability

So many competitors

New entrance from the competitors

Any Question…
Thank you for your Attention