MAJOR CHARACTERISTICS

• Intangibility
• Inseparability
• Heterogeneity
• Perishability
 MARKET SEGMENTATION
• Demographic
• Geographic
• Psychographic
• Behavioral
Marketing mix
PRODUCT
services is extensive and
PRICE
includes meeting, wedding and Premium pricing policy.
banquet facilities and special
event services, restaurants and The dedicated team of
lounges, food and beverage experts and researchers
services, swimming pools, gift decides pricing.
shops, retail facilities and other
services. Hilton Hotel has a
chain of hotels with deluxe
rooms, restaurants and bars.

PLACE
Worldwide serves PROMOTION
guests operating more
Advertising ,personal selling,
than 745,000 rooms in public relation
more than 100
countries
 Extended marketing mix

People Physical
evidence Process