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• Due to the film’s content its target audience is quite specific – educated, idea
literate, socially aware and basic British policy understanding.
• However the more people that see it the more chance there is for the
message to spread.
• The trailer is more likely to be seen by older people watching the BBC
channel
• Word spread about the film using the hashtag ‘#idanielblake’
Regulatory frame work
‘I, Daniel Blake’ is rated a 15 for audiences
http://www.bbfc.co.uk/