Measure 40

Drive Safely Campaign

13.6.2012
Katerina Oktabcova
Usti nad Labem Municipality
Measure 40

Background and Objectives

Health consequences of traffic accidents in the city

area every year significant.
It is therefore to deal with transport safety, from
road safety deficits to behaviour issues of drivers,
in order to reduce the number of killed and injured
people.

Objectives:
• Influence behaviour of drivers through preventive
traffic education
• Increase awareness on traffic issues
• Reduce the number of traffic accidents
Measure 40

Measure overview

Tasks
• 4.15 Drive Safely Campaign
– Launched in M41
– DEMO task
– Public campaign to eliminate dangerous
behaviour of drivers and increase awareness
about road safety issues
Measure 40

4.15 Drive Safely Campaign

To raise awareness about causes and

condequences of traffic accidents
• Public events (safe trips to schools, half-marathon)
• Traffic training (equipment and training materials for
local traffic court for children)
• Workshops with students and seniors
• Educational materials
• Promotion in local media (newspaper, local TV, radio,
web)
• International conference on Safe Transport
Infrastructure
Measure 40

Traffic education of children

• Children participated in knowledge tests

• 23 questions on basic traffic rules
• Children, who failed in the test, were asked to
participate in the traffic court education with
CIVITAS presents awarded to successful
students
• 939 children from 30 schools and 1 children's
camp participated in the testing
No. of children
• Almost three quarters of the children’s results
reached ‘excellent’ or ‘good’ standard at the
excellent
first attempt 55 knowledge
195 good
• all children were successful in the end
340
knowledge
sufficient
knowledge
349 poor
knowledge
Measure 40

Information brochures with road safety tips

• Pedestrians
• Drivers
• Cyclists
• PT users
Measure 40

Results

• attention drawn to issues of safe driving in the city

and road safety in general
• all 4th grade children in the city participate in
traffic education
• well received by city residents
• should be periodically repeated to gain long-term
impact and to influence behavior of road users
Measure 40

Budget and costs

Purchases
• Promotional materials for the campaign
– Training materials (brochures and traffic tests)
– CIVITAS gifts for children
– Equipment for traffic education (traffic games and puzzles, flipchart with
traffic-themed magnets, colorful stationery, carpet with roads, intersections
and pedestrian crossings, etc.)
– Outdoor equipment for the traffic court (wooden traffic signs and several new
bicycles with adequate cycling gear)
– Safety gadgets (reflective accessories, safety vests, stop disks, etc.)

– Budget 17 000€
– Actual costs cca 16 500€
 Indicator Target Rating
Measure 40
13 – Awareness level 25% ?
14 – Acceptance level 25% 
Traffic rules violation level - 15% of traffic rules violation O
20 – Injuries and death caused by - 40% of injuries and deaths caused by transport
Evaluation traffic accidents accidents
O

NA = Not Assessed O = Not Achieved  = Substantially achieved (at least 50%)

 = Achieved in full  = Exceeded ? = in calculation

Evaluated together with the measure 49 Road

Safety Measures
One of the priority measures
Indicators:
• Awareness level - from public questionnaires
• Acceptance level - hidden speed control at
unusual spots; objective vs. subjective method
• Traffic rules violation level – data from the
Municipal Police, speed control
• Injuries and death caused by traffic accidents -
road accident databases of the Police of the
Czech Republic, 2009 – 2011
Measure 40

Thank you!

Katerina Oktabcova
CIVITAS Archimedes
Ústí nad Labem Municipality
katerina.oktabcova@mag-ul.cz
www.usti-nad-labem.cz/civitas