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Presented by;
Shrinidhi Amin - 01
Scarlet D’Souza - 09
Pooja Gupta - 16
Kirti Jaiswal - 20
Jai Juvekar - 21
Suraksha Singh - 51
(TYBBI)
LEARNING OBJECTIVE
TO BE MORE PRECISED:-
Business format franchise. Product franchise
Manufacturing franchise
IMPORTANCE OF FRANCHISING.
• Leveraging on a recognized brand name.
• Enhancing business image.
• Ensuring consistent quality.
• Attaining higher productivity/better motivated
staff.
• Access to good locations.
• Economies of scale.
• Reduces risk of failure.
PROS AND CONS TO FRANCHISEE
PROS CONS
• Working on a well- • Loosing of control.
established business. • Time-consuming process.
• Lower failure rate. • Already decided procedures
• Buying Power. and norms.
• Simpler business financing. • Costs.
• No previous experience • Terms of agreement.
needed. • Risk of reputation.
• Star Power.
• Profits.
PROS AND CONS TO
FRANCHISOR
PROS CONS
• Business expansion. • Lack of freedom.
• Buying power. • Franchisee’s financial
• Operational convenience. situation.
• Franchisee’s contribution. • Franchisee recruitment.
• Motivation and cooperation. • Selection and retention.
• Communication.
FRANCHISING IN INDIA.
• India is a vast country with a population of more than one billion
people . With changing lifestyles, growing income levels,
demanding customers and the advent of modern retailing the
franchise market is growing rapidly.
Q2. How much was your investment? Have you recovered it?
Ans- Investment was of Rs12 lakhs approx and is been recovered.
Q3. Which is the most selling product you have come across till date?
Ans- Ghee , Tooth paste , Honey , Biscuits , Medicines.
Q4. Are there any un-expected costs involved in the business?
Ans- NO un-expected cost.
Q6. Are there any restrictions on the products you sell or use in your
business?
Ans- We are not allowed to sell other company’s products as a
franchise but as a distributor or retailer it can be done by proper
permission.
Q7. If you had to do all over again would you choose the business or
franchise of the same company?
Ans- Will definitely go in for the same company as it is fast growing
and is going to be global soon.
Q8. What are the other products that patanjali would like to bring.
Any idea?
Ans- Patanjali has recently come up with herbal cigarettes by tying up
with Maan’s ayurvedic and is soon going to introduce its own
clothing brand solely.
THE INTERVIEWED FRANCHISEE AND HIS WORK PLACE.
THANKYOU