START

1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on

locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Local Niche Cost Leader

Vision Statement
Reliable products for low technology customers in the local region: our
brands offer value. Our primary stakeholders are bondholders,
stockholders, customers, and management.

To adopt a Local Niche Cost Leader Strategy, the company will

concentrate primarily on the Budget segment across only one or two
regions. Competitive advantage is gained by keeping R&D, production,
and raw materials costs to a minimum, enabling the company to
compete on the basis of price. Prices are below average. Automation
levels are increased to improve margins and to offset second
shift/overtime costs. The company will only use Outsourcing in the case
that they can’t meet demand with internal plant capacity levels.
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Local Niche Differentiator

Vision Statement
Premium, tailored products for technology-oriented customers
in the local region: our brands define the cutting edge. Our
primary stakeholders are customers, stockholders,
management, and employees.

To adopt a Local Niche Differentiation strategy, the company will

focus upon on the Performance Segment across only one or two
regions. Competitive advantage is gained by distinguishing
products with an excellent design, high awareness, easy
accessibility, and new products – any of which may be tailored to
the local market’s needs. R&D competency is developed to keep
designs fresh and exciting. Products will keep pace with the
market, offering improved
and speed, while considering tailoring products with the local
region kit. Prices are above average. Capacity is expanded as
higher demand is generated, and Outsourcing is used to meet
additional demand.
1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Global Niche Cost Leader

Vision Statement
Reliable products for low technology customers across the globe:
our brands offer value. Our primary stakeholders are
bondholders, stockholders, customers, and management.

To adopt a Global Niche Cost Leader strategy, the company will

concentrate primarily on the Budget segment across all regions.
Competitive advantage is gained by keeping R&D costs,
production costs, and raw materials costs to a minimum,
enabling the company to compete on the basis of price. Prices
are below average. Regional and product branding and sales
efforts are below average. Automation levels are increased to
improve margins, and Outsourcing is only used to meet demand.
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Global Niche Differentiator

Vision Statement
Premium, tailored products for technology-oriented customers across
the globe: our brands define the cutting edge. Our primary
stakeholders are customers, stockholders, management, and
employees.

To adopt a Global Niche Differentiator strategy, the company will focus

upon on the Performance Segment across all regions. Competitive
advantage is gained by distinguishing products with an excellent design,
high awareness, easy accessibility, and new products – any of which may
be tailored to the individual local market’s needs. R&D competency is
developed to keep designs fresh and exciting. Products will keep pace
with the market, offering improved accuracy and speed, while
considering tailoring products with specific region kits. Prices are above
average. Regional and product branding and sales efforts are given a
larger budget to work with. Capacity is expanded as higher demand is
generated, and Outsourcing is used to meet any additional demand.
1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Local Global Niche Broad Cost Leader Differentiator

Global Broad Cost Leader

Vision Statement
Low priced products for the industry across the globe: our brands offer
solid value. Our primary stakeholders are bondholders, customers,
stockholders and management.

To adopt a Global Broad Cost Leader strategy, the company will

maintain a presence in both segments of the market across all
regions. Competitive advantage is gained by keeping R&D costs,
production costs, and raw materials costs to a minimum, enabling
the company to compete on the basis of price. Prices are below
average. Regional and product branding and sales efforts are below
average. The Plant Automation level is increased to improve
margins, and Outsourcing is used sparingly – only to meet excess
demand.
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Global Broad Differentiator

Vision Statement
Premium products for the industry across the globe: our brands
withstand the tests of time. Our primary stakeholders are customers,
stockholders, management, and employees.

To adopt a Global Broad Differentiator strategy, the company will

maintain a presence in both segments of the market across all regions.
Competitive advantage is gained by distinguishing products with an
excellent design, high awareness, and easy accessibility. R&D competency
is developed that keeps designs fresh and exciting. Products keep pace
with the market, offering improved accuracy and speed – and sometimes
tailored region kits. Prices are above average. Regional and product
branding and sales efforts are given a larger budget to work with.
Capacity is expanded as higher demand is generated, and Outsourcing is
used to meet any additional demand.
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Local Broad Cost Leader

Vision Statement
Low priced products for the local region: our brands offer solid value.
Our primary stakeholders are bondholders, customers, stockholders
and management.

To adopt a Local Broad Cost Leader strategy, the company will maintain a
presence in both segments of the market across only one or two regions.
Competitive advantage is gained by keeping R&D, production, shipping
and raw materials costs to a minimum, enabling the company to compete
on the basis of price. Prices are below average. The Plant Automation
level is increased to improve margins, and Outsourcing is used sparingly –
only to meet excess demand. Any international selling must be done with
an eye on margins, first and foremost.
 1. Do you want to focus 2. Do you want to sell to 3. Do you want to compete on
locally or globally? a niche market or a price (Cost Leader) or quality
broad market? (Differentiator)?

Cost
Local Global Niche Broad Differentiator
Leader

Local Broad Differentiator

Vision Statement
Premium products for the local region: our brands withstand the tests
of time. Our primary stakeholders are customers, stockholders,
management, and employees.

To adopt a Local Broad Differentiator strategy, the company will maintain

a presence in both segments of the market across only one or two
regions. Competitive advantage is gained by distinguishing products with
an excellent design, high awareness, and easy accessibility. R&D
competency is developed that keeps designs fresh and exciting. Products
keep pace with the market, offering improved accuracy and speed – and
sometimes tailored region kits. Prices are above average. Capacity is
expanded as higher demand is generated, and Outsourcing is used to
meet additional demand.