Executive Summary

• Cafe con Librewry is a place to dream of as you try to

escape the daily stresses of life, and just a comfortable
place to meet your friends and study together, all in
one.
• We won't just offer you comfy foods and drinks because
we'll also have a mini library that might help you in
doing your school works.
• So stop by anytime of the day, because we're open 24
hours, hurray!
 Goals and Strategies
Short term goals:
 to render quality services to customers that provides a comfortable, efficient and
accommodating place for studying with a cup of nice blend coffee and treats
 to promote a less expensive study place
 to be well known and convenient place for studying and coffees
Long term goals:
 expand the business to other locations
 strive continually to improve
 the top producer of different kinds of coffees treats
Strategy:
 our business offers a less expensive facility and useful materials such study
references and personal computers for study purposes
 We have accommodating, well-trained and hardworking staffs.
 We have delicious food and beverages
 SWOT Analysis

Strength Weakness Opportunities Threats

• First library café in Start-up cost, new Allows people, City Libraries. Mister
Puerto Princesa business, not familiar especially students, to Donut, Café bars
to the residents study comfortably,
suits your study
habits with nice
surroundings, and
refreshing smell of
new brewed coffee
Intellectual Property
 Location
Corner Malvar Street and wescom road. In front of A&A Plaza
Hotel, the newly built building.
We will not pay any rent because one of the partners own that
building, so the lease for the space is free.
 Legal Structure
Every partner will contribute according to their
ability.
Our business will run as a partnership
Every partner will shoulder all the expenses
rationally
Profit and loss will be divided according to the
stipulation of partners
 Accounting and Legal

For daily accounting, the system we will use will be Quick

Books Pro.
Since we already have an Accountant, Ms. Eana Madriñan,
CPA in our entity, she will be the one who is responsible for
the Accounting and Financing Department.
Atty. Mary Grace G. Losbañes will be responsible for the
Legal issues.
 Market Analysis
• Target market: Our target market would be anyone who finds it hard to look for an ideal
place to study because we can't deny that school libraries' ambience are a little bit stressing
sometimes--no foods or drinks allowed, just you, the tables and your school works. You might
also lose your library card which makes it inconvenient for you to access your library needs.

• Competition: Our major competitors would be the famous cafés that is surrounding us.
Dunkin Donut and Mister Donut are only a few blocks away from our place. One of their
strengths is their well known branding which makes it hard for a business to compete with.

• Market trends: Cafés are just one of the perfect places to study. The coziness and the good
smell of coffee suits people who are in need of concentration.
“-Scent of Coffee Beans May Give You the Jolt Needed to Shake Off Sleep, Study
Suggests
• By Kelley C”olihan
 Marketing Strategies

Short term
 Discounts and Promos
 Distribute flyers to endorse our business
 To put tarpaulins along highways
Long term
 Make our own website
 Freebies
 Improve customer’s services
Start-up Costs
• Incorporated: 18,392
• Permits and Licenses: 5,045
• Legal: 500
• Insurance: 5,000
• Coffee Maker: 4,952
• Food Supplies: 8,372
 Summary of financial Needs

Each partner will contribute worth 100,000 pesos

for capital with total amount of 500,000 pesos. We are
planning to loan in PSbank for additional capital in case
something goes wrong. We will lease a space in X Loriega
building along the corner of Puerto Princesa North
Street and Malvar Street. We will purchase books,
chairs, tables, studying materials, coffee makers and
other utilities such internet connections and telephone
land lines for the convenience of the business services.
Products Cupcakes:
Carrot cupcake
chocolate cupcake
• Different Coffees:
mocha cupcake
Espresso
Other Foods:
Frappe Chips and Dips
Black Coffee
Pasta:
Spaghetti
• Cakes: Carbonara
– Strawberry Shortcake
Beverages:
– Choco Moist
Milk Tea
– Black Forest
Water
– Yema Cake
Softdrinks
– Chocolate Cake
Iced Tea
– Mocha Cake
Break-even Analysis
Supporting Documents/Sources
 Management Team

 President: Atty. Mary Grace G. Losbañes, CMA, MBA

 Secretary: Maria Elaine G. Juanich, CPA
 Marketing Manager: Xherluck E. Loriega, CPA, CMA, MBA
 Treasurer: Eana Jamaica D. Madriñan, CPA
 Auditor: Charisse A. Madarcos, CMA,
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