UNIVERSITY INSTITUTE OF TOURISM

&
HOSPITALITY MANAGEMENT

02-02-2018
 COURSE OBJECTIVES

TO GIVE STUDENTS KNOWLEDGE &

INSIGHT ABOUT CONTEMPORARY TRENDS
IN INTERNATIONAL TOURIST MOVEMENT

02-02-2018
 Contemporary Trends in
International Tourist Movement

02-02-2018
 World Tourism Organisation Tourism Forecasts to
2020
• International tourism will continue to boom in the 21st
century
increasing to almost 1.6 billion in 2020
this is 2.5 times the volume recorded in the late
1990s
• Annual average growth rate in international tourist
arrivals is 4.1 per cent a year
well above the maximum probable expansion of
around 3 per cent per year in the world’s wealth

02-02-2018
 World Tourism Organisation Tourism Forecasts to
2020
• International tourism will continue to boom in the 21st
century
increasing to almost 1.6 billion in 2020
this is 2.5 times the volume recorded in the late
1990s
• Annual average growth rate in international tourist
arrivals is 4.1 per cent a year
well above the maximum probable expansion of
around 3 per cent per year in the world’s wealth

02-02-2018
 Emerging Destinations and Origins
• Principal new international destinations include:
– China, Vietnam and Mekong River countries
– the Middle East, North Africa, Eastern Europe and Latin America
• Emerging Origin markets include
– the new economic powerhouses of Asia (China, Korea, Taiwan, India and
Malaysia)
– large population countries - Indonesia, Brazil, Argentina, Mexico, and, to
some extent, the Eastern European countries
• Domestic tourism is playing a predominant role.
– for the OECD area, domestic tourism consumption accounts for about
75% of tourism consumption within the zone

02-02-2018
 Influence of Megatrends on Tourism

02-02-2018
 Globalization and Long term Economic Trends
six factors that drive globalization, economic dynamism
and growth
• political pressures for higher living standards
• improved macroeconomic policies
• deregulation/liberalisation of international trade
• rising trade and investment
• diffusion of information technology
• increasingly dynamic private sectors

02-02-2018
 Trends and opportunities
• Leisure and vacation travel dominates
– Leisure is by far the most important purpose of visit (>50% of arrivals).
• Tendency towards shorter stays
– The shrinking duration of tourist trips is closely linked to changing
lifestyles and developments in the means of transport.
• Online reservations continue to rise
– In many countries more than 25% of individuals have booked travel or
accommodation on the Internet.
• SMEs play an important role
– In the hotel, restaurant and travel agencies sectors, SMEs are responsible
for at least 70% of employment in nearly all OECD countries.

02-02-2018
 Social Influences on Tourism
• Money rich-time poor. Leisure time has become an
increasingly scarce commodity
• Individualism. Tourist behavior is becoming driven by a
desire for customisation (hedonism)
• Self improvement. As more material needs are satisfied
tourists seek newer, richer, deeper, authentic experiences
• Seeking value for money. The internet has lead to more
knowledgeable consumers who seek best value for money
and time

02-02-2018
 Technological Influences
• Database management systems allow response to individual
preferences to stimulate tourism
• New technologies give tourists more control over how they spend
their time and money
• New technology is improving the speed and comfort and reducing
the real cost of travel
• All aspects of tourism and hospitality organizations in all sectors
are being dramatically changed by new technology
The tourism industry generally has not taken an active role in
developing or adapting new technology
Despite the proliferation of new technology, the industry is often
reluctant to adopt new methods and tools

02-02-2018
02-02-2018
 Challenges
– Integrate tourism into wider development strategy
– Raise participation of local citizens and private decision makers in
tourism development
– Better define and promote competitive tourism assets
– Improve internal mobility and external accessibility
– Better define tourist targets: new products for specific niches
– Better branding of Rumania and its region
– Foster education and training for the tourism sector
– Foster the introduction and use of ICT in the industry
– Develop an evaluation framework of tourism and local development
policy

02-02-2018
02-02-2018