VISION

• To satisfy our customer’s needs by providing products of greatest

value through innovation and excellence.

MISSION

• To produce safe products of the highest quality to have satisfied

customers.
 PRODUCT PORTFOLIO

• REAL FRUIT BAR & GUMMIES - MIXED FRUIT BAR, JELLY POP, FRUIT JELLY CUBE
• FRUIT KATLI -MANGO, GUAVA, PINEAPPLE, TAMARIND, STRAWBERRY, ORANGE
AMLA
• FRUIT CRUSH & FRUIT SYRUP - MANGO, GUAVA, GREEN MANGO, PINEAPPLE,
STRAWBERRY, ORANGE, ROSE, KESAR-BADAM-PISTA
• FRUIT JAM – MIX FRUIT, PINEAPPLE, STRAWBERRY, MANGO
 EXPORT STATUS

• Tapi export their different product to other country. for example, some fruit bear,
gummies, fruit jelly, and fruit jam, different type of fruit katli, fruit crush and different
flavors syrup which made from fruits, and specially tutty fruity and tomato ketchup in
different countries like U.A.E., GULF Countries, U.S.A., and AFRICAN Countries. Unit
cannot be fixed for export. It was as per requirement of agent export products.
 IMPORT STATUS

• Tapi foods has does not any import because tapi food is based on food and natural
food. Tapi’s entire product is made from all type of fruit. And India is an agriculture
country so there are no needs to import anything from other country so tapi is no
doing any import but it doing export. Tapi food company has import possible if have
excess capacity of product.
VALUE CHAIN ANALYSIS
 Primary Activities
Storing of Raw Materials
Inbound Logistics Material Handling
Inventory Control

Preparation of soft drinks base

Operations
On time delivery
Storing of Finished Products
Outbound Logistics
Distributions of Soft drinks
Segmentation
Target Market
Introduction of new products
Marketing and Sales
Pricing
Distribution
Direct Marketing
Customer feels comfortable
Service and Support Online orders
Home Delivery
 Support Activities
Funds collection
Infrastructure
Administrative tasks
Managing employees
Training employees
Appraisals and rewards
Conducting meetings
Research work
Human Resource Management
Improvising of their products
Innovation
Launch of new products
Use of IT, databases
Solar energy plant
Purchasing raw materials

Procurement Ingredients from local suppliers

Acquiring the resources

 PRIMARY ACTIVITIES

• Inbound logistics
Tapi Food associated with procurement, receive, store, and disseminate inputs into a
product with activity like materials handling, warehousing, inventory control activities.
Material handling done through truck and boxes are store into warehouse.

• Warehousing & Packaging

They supply food products after packing it in bottles, pouches and jar and store in
warehouse.
• Operations
Specifically designed pipelines for the flow of heated air.
Trolley is use for the transfer of raw material from one place to another.
• List of machinery
1) Boiler
2) Cutting machine
3) Wash machine
4) Mixing machine
5) Bottle filling machine
6) Solar system
7) Packing machine
• Outbound Logistics
Tapi Food stored finished product into the warehouse and finished product distribution
done through cartoon of boxes by the commercial vehicle and disseminate all products
to distributors.

• Marketing & Sales

Segmentation and Target Market: It basically targets the people including working
people, families with young children, students.
Pricing: As per the market demand and keeping the competitors also in mind.
Direct Marketing: Tapi has its own distribution store to sell their products directly to
their customers.
Distribution: Company does not sell their products directly to customers. They supply
the products to distributors and retailers.
• Service
Company uses online medium to serve their customers via their own website and a
help line contact number.
 ORGANIZATION STRUCTURE

• Tapi Food Products factory is situated at the Mumbai-Delhi National Highway No. 8 &
just 22 Km’s away from the Surat City.
 SWOT ANALYSIS

STRENGTH WEAKNESS OPPORTUNITY THREAT

Quality monitoring Unorganized market: Government focus on Market competition
unit agriculture
development:
Affordable priced Need for Efficient Wide Scope High dependence on
products distribution system: rains and weather

Major portion of High advertisement Popularity of fruit Increase in cost of raw

National income from and promotional juices, nectars, materials
Agri. Business expenses: beverages

Availability of land, Less number of Developing organized Health conscious

labor, capital and exclusive retail outlets market: people avoiding sweet
entrepreneur:
 SELECTED PRODUCT: MANGO SYRUP

• Fruit crush and Fruit Syrup are made from fresh selected fruits for getting the crush,
after subjecting them to several qualitative procedures and ensure tapi food
customers impeccably processed outcome.
• Fruit syrup is added in various forms like sucrose, invert syrup, glucose syrup or
modified syrup. Fruit different Crush and Syrup can be used different food dishes
preparing.
LEARNING
PROJECT CERTIFICATE
THANK YOU