RESPONDING TO A BRIEF

We at Interscope are always on the lookout for new exciting artists. Find us the
next big thing and put together a PRESS KIT so we can get this band/artist on
tour and in the public eye.

A unique logo.
RESPONDING TO A BRIEF

We at Interscope are always on the lookout for new exciting artists. Find us yhe
next big thing and put together a PRESS KIT so we can get this band/artist on
tour and in the public eye.

A short biography

e.g.

Kingsley Beat is a new indie songsmith on the scene, imbued with the spirit of
Madchester, with a good measure of West London attitude thrown in. Backed
up by the Ramshackle Music Collective, Kingsley plays a melodic and lyrically
skilful repertoire of modern indie classics. Look out for Commando Sunday 4, Ju
Ju Belle and Feed the Swan.
RESPONDING TO A BRIEF

We at Interscope are always on the lookout for new exciting artists. Find us yhe
next big thing and put together a PRESS KIT so we can get this band/artist on
tour and in the public eye.

A photoshoot with a variety of shot-types.

RESPONDING TO A BRIEF

We at Interscope are always on the lookout for new exciting artists. Find us yhe
next big thing and put together a PRESS KIT so we can get this band/artist on
tour and in the public eye.

A CD cover for their debut single

RESPONDING TO A BRIEF

We at Interscope are always on the lookout for new exciting artists. Find us yhe
next big thing and put together a PRESS KIT so we can get this band/artist on
tour and in the public eye.

A poster for their next show – must be at an established venue – 100+ - 2000
capacity
RESPONDING TO A BRIEF
PLANNING
We at Interscope are always on the lookout 1. Name of band or artist
for new exciting artists. Find us yhe next big 2. Genre(s)
thing and put together a PRESS KIT so we 3. Influences
can get this band/artist on tour and in the 4. TARGET AUDIENCE
public eye. Demographics – age, gender,
orientation, ethnicity and
YOU ARE MAKING UP THE ARTIST social class categories -
5. TARGET AUDIENCE
Psychographics – which
① A unique logo. categories might like their
② A short biography sound?
③ A photoshoot with a variety of shot-
types.
④ A CD cover for their debut single.
⑤ A poster for their next show – must be
at an established venue – 100+ - 2000
capacity.