Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
What is Questionnaire?
“A questionnaire is a set of questions to be
asked from respondents in an interview, with
appropriate instructions indicating which
questions are to be asked, and in what
experimental design”.
Problem 1: same response
Problem 2: No significant results from hypothesis
testing although logic says so
Problem 3: No result from factor analysis
Steps in Questionnaire Design
• Preliminary decisions
• Question content
• Response format
• Question wording
• Questionnaire sequence
• Questionnaire pre-test, revision and final draft.
Five Major Questions while Deciding
the Question Content
• What is the utility of the data collected?
• Exactly no solution
• Rule of 500. Comrey and Lee (1992) thought that 100 = poor, 200 = fair, 300
= good, 500 = very good, 1,000 or more = excellent They urged researchers to
obtain samples of 500 or more observations whenever possible (in MacCallum, Widaman, Zhang &
Hong, 1999, p84).
COMMON MISTAKE-1
The sequencing is explained through the
following steps:
• Lead-in questions: ice breakers, for
cooperation
• Qualifying questions: evaluate the
respondent and qualify him/her for further
questioning
• Warm-up questions: making him/her think
of certain facts related to the survey
questions.
• Specific questions: questions that are
specific to the research objectives.
COMMON MISTAKE-2
Demographic Questions:
• These are a necessary part of every survey.
Technically, Likert scale data are ordinal. This means that the
response choices have a meaningful order, but the numbers
themselves are not meaningful. For example, consider a scale from
one to five with the following options: Strongly disagree, disagree,
neutral, agree, and strongly agree. Someone who chooses 'agree'
(score four) does not agree twice as much as someone who chooses
'disagree' (score two). So the numbers are not meaningful - only the
order is.