SINGAPORE

AIRLINES
Presented By –
Apoorva
Ashutosh
Ashwani
Prashant Sahay
Rohit
Shivam
CONTENTS
• Introduction
• Depart-mentation
• Decentralization
• SIA Management
• Overseas Operations
• Hiring Process
• SWOT Analysis
• HR Lessons From SIA
• Conclusion
 INTRODUCTION
• The Singapore Airlines Group has more than
29,000 employees.
• HEADQUATERS – Singapore
• Regularly ranked among the world’s best
airlines, the focus of Singapore Airlines (SIA) can
be summed up in one word – customer.
DEPARTMENTATION
• Based on Function
• Based on Product
• Based on Process
• Based on Geographical Area
DECENTRALISATION
• Maintaining Lines Of Communication
• Achieving Goals
• Staff Motivation
• Accountability
6
 EXAMPLES OF
DECENTRALISATION
• SINGAPORE AIRPORT TERMINAL
SERVICES is a separate company with its
own stock exchange listing, focusing on
ground services, security services etc.
• SILKAIR is a highly focused airline serving
small towns and cities of South East Asia.
• SIA Engineering
 SIA MANAGEMENT
• SIA have a strong management with
innovative ideas and strategies.
• Encourage the low group resources to
come back up with ideas and share it with
their units and organisation.
 CONTD…
• Policy of management mobility-rotation
managers and directors every 3 to 5
years. SIA encouraged multi divisional
task forces.
• Continually reinforced and monitored its
service emphasis with ongoing training
initiative.
OVERSEAS OPERATIONS
• Global business with operations in 80+
countries.
• Division of business by geographical area.
• Each geographical region is headed by a
senior vice president.
 HIRING PROCESS

Pre-
Online employm
Application ent selection
screening

Written Final
test interview
SWOT Analysis
 INTERNAL FACTORS
Strengths Weaknesses

• Strong backing of • The high price of their

Singapore air tickets.
Government
• Increasing
• Largest market share Competition
• Loyal customers • Doesn’t have a strong
• Promotes autonomy domestic market
 EXTERNAL FACTORS
Opportunities Threats
• Supportive and Less • Fierce competition
Restriction. • Video conferencing
• Expand the service to gaining popularity as
more countries and substitute for
cities. business travelling.
HR lessons from SIA
Team spirit
Team spirit is built among the employees
through many activities. The objective is
that everyone should work together
towards the common purpose of
satisfying the customer and at the same
time each member of the team must
know, appreciate and be at ease working
with others.
Reward System
Employees make best use of resources
available and also come up with schemes
that have good profit margins.
Training
Training is developing the skills, experience
and knowledge which employees need to
perform their job and improve their
performance.

Compensation and Remuneration

Remuneration is the most direct way to
motivating and keeping people.
 CONCLUSION
• The group provides freedom to its
managers to take decisions freely and
independently according to local
requirement with global vision.
• At the same time shares common purpose
by connecting employees with magazine
“OUTLOOK”.
• Distinct but similar uniforms inculcate
sense of belongingness.