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“COFFEE”
Signified
Signifier
Post-structuralism
…the Post-structuralist understanding is more like this: Other
signifiers
Other
Other signifiers
signifiers
Other
signifiers
Other
signifiers Other
signifiers
“COFFEE”
Other Jacques DerridaOthercalled Other
signifiers
signifiers this the “supplementary”
signifiers
nature of Other
signifiers
language: each sign depends
Other for its
Other signifiers Other
signifiers Other
Other
Other
Otherbears traces of all the other Other
signifiers
Other
Other signifiers
signifiers
Other
signifiers
Post-structuralism
Derrida, Of Grammatology, 1967:
“From the moment that there is meaning there are
nothing but signs. We think only in signs.”
“There is nothing outside the text.”