KABC One

Sheets
(18-49 Demographic)

Naomi Clements Gettman, Martin

Guzman Garcia, Nancy Ramos, Eleni
Skarpathiotis, Wenyue Jin.
 KABC is #1 in Early Morning!
Naomi Clements Gettman

KABC has the highest rating

for the Early Morning time
slot, M-F 5:00am to 6:00am

Source: 18-49 ratings Monday through Friday Early Morning

 Naomi Clements Gettman

Largest Audience for Early Morning!

KABC has the largest 18-49
audience compared to top
competitors

KABC - 22,179 of 7,393,098

total

KNBC, KCBS, KTTV - each

14,786

Source: 18-49 ratings Monday through Friday Early Morning

 Naomi Clements Gettman

KABC Increased in Daytime Ratings!

KABC (blue) increased from
last years ratings in the
Daytime time slot, M-F
10:00am to 2:00 pm

Source: 18-49 ratings Monday through Friday Daytime

 Wenyue Jin

KABC Increased Double in Early Fringe Rating

KABC this year rating is
increased by double this
year.

M-F 3:00-4:00pm

3 times better than KVEA.

6 times better than KMEX.

2 times better than KCBS

Source: 18-49 ratings Monday through Friday Early Fringe

 Wenyue Jin

KABC experiences a 33.3% ratings increase this year in

early fringe among 18-49.

Mon-Fri 4:00-5:00p KABC

Deliver +33.3% growth in early

Fringe.

Source: 18-49 ratings Monday through Friday Early Fringe

 Wenyue Jin

KABC’s Viewer Delivery Larger Than FOX

KABC ’s Early Fringe viewer delivery is 26,692 this year（M-F 4:00-5:00pm).

FOX‘s Early Fringe viewer delivery is 20,019 this year.

KABC ‘s Early Fringe viewers is outnumber Fox by 6673 this year.

Source: 18-49 ratings Monday through Friday Early Fringe

 Martin Guzman Garcia

KABC #1 for Early News (Mon- Fri)

KABC had the highest

Current Average being
29% amongst NBC and Fox

Source: 18-49 ratings Monday through Friday

Early News
 Martin Guzman Garcia

KABC Early News Rating

KABC had the highest

rating of this year
amongst KNBC and
KTTV Fox being at 70%

Source: 18-49 ratings Monday through Friday Early News

 Martin Guzman Garcia

KABC #1 in Prime Access (Mon- Fri)

KABC had the Highest

Rating for the year
being 99% compared
to Fox, NBC, and CBS

Source: 18-49 ratings Monday through Friday Prime Access

 KABC is #1 at 8pm.
Eleni Skarpathiotis

● KABC surpassed all other major networks during the

8-11pm time slot.

Source: 18-49 ratings Monday through Friday Primetime

 Eleni Skarpathiotis

KABC is #1 at 9pm.

● KABC had a rating of 1.1 while KTTV

only had a rating of .8 - that’s a
difference of 72%!
Source: 18-49 ratings Monday through Friday Primetime
 Eleni Skarpathiotis

KABC Primetime Viewers

● KABC’s Viewer Delivery between 8pm-
11pm was 81,324.

● That equals the seating capacity of about

50 Matadomes!!

← SEATING CAPACITY: 1,600

Source: 18-49 ratings Monday through Friday Primetime

 Nancy Ramos
KABC is #1 for Late News
● KABC outperformed all other major broadcast stations in the 11 o’clock time slot for late
news programming.

Source: 18-49 ratings Monday through Friday Late News

 Nancy Ramos
KABC had a year-to-year growth of 11.1%!
● KNBC was the only major network affiliate station to
acquire a percentage boost from last year at an 11.1%
increase.

Source: 18-49 ratings Monday through Friday Late Night

 Nancy Ramos
KABC’s Late Fringe Viewer Delivery
● KABC’s Late Fringe viewer delivery estimate is 14,786, which is larger than
the Microsoft Theater and the Los Angeles Greek Theater combined.

Source: 18-49 ratings Monday through Friday Late Fringe

Thank you for your time!