Tredici

SHOT DESCRIPTION NOTES

LS Long shot/slow moving shot captures the whole of the outside Allows viewers to get a good look at what the
of the building. building looks like.

CU Quick choppy shot of the sign on the door. This is for viewers to understand what the
restaurant is called.

LS Moving long shot captures whole of the inside of the building Allows viewers to get a good look at what the
. inside of the building looks like.

CU Several quick choppy shots of factors inside the building, This concentrates on details of the interior
such as: lights, piano and the fire in the oven. design that adds to the ambience of the
restaurant.

CU Quick choppy shot of chef kneading the pizza dough. Shows in detail how pizza is made.

MS Slow motion, quick choppy shot of chef tossing pizza dough. A stereotypical idea of pizza which sticks in
viewers mind.

CU Multiple short snappy shots, birds eye shot of the ingredients The ingredients/toppings available.
that are available.

MID A slow moving mid-shot capturing the pizza entering the oven. The pizza entering the oven.

MID A time lapse of the pizza cooking in the oven, rising. The camera will be left still as the pizza
cooks.
Shot Duration Camera Soundtrack/ dialogue Story & mise-en-scene
instructions

3-4 Level moving Smooth jazz music, Moving camera shot shows the entire of
seconds camera shot. non diegetic the inside of the building. The setting
will be how the restaurant usually
looks. The lighting will be a mix of
natural and artificial. The chef will
be placed in the kitchen.

Shot Duration Camera Soundtrack/ dialogue Story & mise-en-scene

instructions

1 second Quick choppy Smooth jazz music, Quick choppy close ups show more
each transitions non diegetic. intricate detail of the inside of the
of close ups Possibly some building, such as: light bulbs; piano;
in all diegetic sound from fire in the oven. The lighting will be
different subject of the shot. a mixture of natural and artificial.
angles. Positioning of the objects will be
different in every frame.
How does it appeal to the target audience?
● We have a vast range of ages and
different demographics that we will be
trying to appeal to.
● Pan shots to show the potential customer
the restaurant.
● Jazz music to show the individual quirks
of the restaurant.
● The opening and closing times of the
restaurant.
How does your advert compare to existing
examples?
● Conventional food advert.
● Similar to adverts such as domino’s.
What advertising guidelines (ASA / Ofcom /
BCAP) do you need to adhere to and why?
● 4 main priorities.
● Food, food supplements or nutritional
claims.
● Children - not explicitly filming
children but filming in open times of the
restaurant therefore need to bear this in
mind.