V Written by the sociologist and futurologist Æ


  in 1980
V gequel to the Future ghock2, published in 1970,
V gecond in a trilogy that was completed with Power
shift
V ?t was dominant until around 1650-1750.
V Extent of spread:µit has virtually subsidedµ
V Land was the basis of economy, life, and family
structure
V The economy was decentralized , community
produced most of its own necessities
V A simple division of labor prevailed and a few
clearly defined castes and classes: a nobility, a
priesthood , warriors , slaves.
V Accurate clocks (usually each town could afford one,
and placed it in a tall tower for visibility) permitted the
coordination of activities to a degree not possible
before.
V gecondly, the printing press permitted large-scale,
accurate duplication and transmission of information
across space and time . Literacy became a new skill.
V Thirdly, the quest for farm implements led to new
developments in metallurgy, notably iron and
V ?t brought with it a redefinition of god, justice , love
,power , and beauty.
V 2 deep intertwined beliefs : nature is an object waiting
to be exploited. human are not merely in charge of
nature; they are the pinnacles of a long process of
evolution , of natural selection µ social Darwinism µ
V ?t is based on mass production , distribution ,
entertainment and weapons of mass destruction
V ?ntroduction of standardization, centralization,
concentration, and synchronization , maximization
wind up with a style of organization we call
bureaucracy.µ
V ´Every civilization has a hidden code--a set of rules or
principles that run through all its activities... As
industrialism pushed across the planet, its unique
hidden design became visible.
V ?t consisted of a set of interrelated principles that
programmed the behaviour of millions.
V Growing naturally out of the divorce of production
and consumption , these principles affected every
aspect of life from sex and sports to work and war
V ?t is post ² industrial society which is thundering the
globe.
V ?t is based on muscle and not in mind
V Manufacturing era gave birth to information age
V ?t deals with where are the funds and products used or
being applied
V These tools amplified our senses and memories ,
rather our strengths.
V Ex: Tata sky plus ,CD- ROMs to store accumulated
knowledge.
V Gew technology : give rise to dynamic new
industries with quantum electronics ,
information theory , oceanic ecology space
sciences etc
V gpace industries
V The gene industry
V De²massification of the media
V A new social memory
V The key concepts of ô

 



 de-centralization and

consumerism
V Talks about the change
V Just like the third wave , we also need to bring
change in the way we do business
V Don·t follow the past, strive for new

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V

V
V Find video by gunil Mittal
V Article from Gandan Gilakani book : ?maging
in ?ndia