BREAK FARE

What is Break Fare ?

 Service sector

 Ride sharing
 Taxi service and sharing
 Cover the existing gap between customer needs and company services
 Multi purpose service
 Technologically advanced
 Eco friendly
 Safe and secure
Problems

 High travelling cost

 Time consuming
 Safety
 Traffic congestion
 Availability
 Stressfull to drive
 Cost of parking space
 Environmental damage
Features

 Find a ride to share

 Share a ride
 Taxi services
 Verification and privacy maintenance
 GPS tracking
 Live traffic details
 Women special feature for safety concern
Why Break Fare?

 Low cost of travelling

 Save time and money
 Stress free driving experience
 Pick option (In case there is no availability near by)
 Highly reliable
 Women drivers (if necessary)
 No panic for parking space
 Eco friendly
How it works?

 Register in the app

 Get verified
 Find or offer a ride
 Give your preferences
 Check availability
 Book the ride
 Enjoy the ride
Company status

 Four active members heading

 Marketing
 Operations
 HR
 Finance
 Technological departments
 Set up a contract between vendors for cab service and the company
 Works majorly on the customer feedback
 Market Transport usage
Statistics %

People who own a car 67%

People who drive solo 52%

People who use cab services 13%

People who use other means of transport 45%

People who carpool with family members 39%

People who carpool with friends and 22%

colleagues
People who carpool with others 18%
Own car cab services
 Customers

Prospect
• Middle class
• Working
women
• students
Trends

Public
Private Share their
transport
Own services due cars only
due to Car Pooling
cars(67%) to time with family
availability
factor members
and safety
Competition and Advantage

DIRECT INDIRECT

BLA BLA CAR PUBLIC TRANSPORT

ZIMRIDE OLA

RIDRINGO UBER

TRIPIDO MERU
SWOT

ANALYSIS

STRENGTH WEAKNESS OPPORTUNITIES THREATS

New
Multipurpos Growth
Sentiments branding
e Abundanc
Trust Competitor
Technology e
s
Competitive Comparison

PRODUCT ADVANTAGES DISADVANTAGES

OLA (/KM)
UBER(/KM)
MERU(/KM)
BREAK FARE(/KM)
Product Differentiation

 Multi purpose
 Pick option where there is no availability
 Privacy concern
 Availability
 Updated Technology
 Reliable
 Women drivers (if necessary)
Competitive matrix
FACTOR BREAKFARE OLA ORANGE CABS BLA BLA CAR

FAIR PRICE    

AVAILABILITY    

SERVICE    
QUALITY
USER FRIENDLY    

PRIVACY    

MULTIPURPOSE    
APP
TECHNOLOGY    

WOMEN    
SPECIAL
Business strategy
Key activities Key resources Delivery channels
• Verification of drivers and • Cabs with well trained • Mobile application
customers who wants to drivers • SMS service
pool • Technology platform for • Email notifications
• Online marketing accurate booking
• Ensuring rides are safe, on • Key staff, developers and
time and hassle free analysts
• Understand and Imply
government/RTO norms
• Raise funds and manage
investor relationships
• Planned audits from time
to time
• Regular vehicle
examination
 Value proposition Customer relationship

•Safety rides on accurate • Referrals credit points

time
• Offers for first ride
•Advanced booking
schedules • Credit points in case
•Cashless rides of delay in service or
•Cab drivers can earn cancellation of ride
more through assured • Promotions and offers
bookings • Social media
communications
• Feedback support
 Key partners Customer segments
•Private taxi owner •Families to travel together
•Car distributors •at some place
•E-payment services •Business people who don't
want to drive & save time
for working while travelling
•Office going people can
share a cab
•Any one who wants to
travel within city limits at
comfort
 Cost structure Revenue streams Regulatory issues

• Marketing • Ride based • Cab operator

• Branding commission regulations
• Promotion deals • Small fee to taxi • License profile
• Technical and drivers to access • Vehicle profile
non-technical technology • Driver profile
infrastructure, platform
• Fare details
assets • In car according to
• Office space and advertaisements norms
resources
• Staff salaries,
commissions and
others
• Legal costs
Financial projections
Sources of revenue Expenses
Gantt chart

6 7 8 9
Startup Development Phases 20 1 20 1 20 1 20 1
Startup Development Phases 1st 2nd 3rd 1st 2nd 3rd 1st 2nd 3rd 1st 2nd 3rd
1 Pre Startup
1.1 creating Product awareness
1.2 Creating Brand awareness
2 Starup
2.1 Ideation
2.2 Concepting
3 Growth
3.1 Commitment
3.2 Validation
4 Scalability
4.1 Scaling
4.2 Establishing
B Going through
1 Sustaining

Com pleted

Projected
Exit strategy

 Pay investors
 Mergers
 Transfer the ownership
 Liquidate (sell off)