Topic:

Unilever
 History
• Lever brothers is established by William H. Lever in 1890.

• Key player in food & household product industry.

• Historically grew through acquisitions.

 Introduction
• Unilever is a British-Dutch multinational consumer goods
company co-headquartered Its products include food,
beverages, cleaning agents and personal care products. It is
the world's third-largest consumer goods company measured
by 2012 revenue, after Procter & Gamble and Nestlé.
• In Rotterdam, Netherlands, and London, United Kingdom.
• Lever Brothers, the old name of Unilever changed into
Unilever after the merger of Lever Brothers & Margarine
Unie in 1930.
• Unilever is the world's largest producer of food spreads, such as
margarine. One of the oldest multinational companies, its
products are available in around 190 countries.
• Unilever owns over 400 brands, but focuses on 13 brands with
sales of over 1 billion euros
• It is a dual-listed company consisting of Unilever N.V., based in
Rotterdam, and Unilever plc, based in London. The two
companies operate as a single business, with a common board
of directors. Unilever is organized into four main divisions -
Foods, Refreshment (beverages and ice cream), Home Care, and
Personal Care. It has research and development facilities in the
United Kingdom , the Netherlands, China, India and the United
States.
• Unilever was founded in 1930 by the merger of the Dutch margarine
producer Margarine Unie and the British soap maker Lever Brothers.
During the second half of the 20th century the company increasingly
diversified from being a maker of products made of oils and fats, and
expanded its operations worldwide. It has made numerous corporate
acquisitions, including Lipton (1971), Brooke Bond (1984),
Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry's (2000),
Alberto-Culver (2010), and Dollar Shave Club (2016). Unilever
divested its specialty chemicals businesses to ICI in 1997. In 2015,
under leadership of Paul Polman, the company gradually shifted its
focus towards health and beauty brands and away from food brands
showing slow growth.
• Unilever N.V. has a primary listing on Euronext Amsterdam and is a
constituent of the AEX index. Unilever plc has a primary listing on the
London Stock Exchange and is a constituent of the FTSE 100 Index.
The company is also a lux of the Euro Stoxx 50 stock market index.
Mission Statement
• Our vision is to grow our business, while
decoupling our environmental footprint from our
growth and increasing our positive social
impact.
Logo:
• The basic logic of the logo of unilever is to create a enviromental
awareness. There are different spots in logo.
 Unilever Marketing Mix

 Product
• The top most brand of Unilever is dove.
• The Unilever is completely categorized in two brands that are in
home and personal care and food and beverages.
• Unilever is a globally largest manufacturing brand of ice cream with
annual sales of $5 billion and working with the sign of “heart brand”.
• In food and beverages it includes Soya based drinks, syrups and
deserts, spreads, cooking oil and margarine etc.
• Laundry detergents, shower gels, hair products, deodorants and dish
washer etc.
 Price
• The prices of the products are not specific; they gradually keep on changing
and are different for different products.
• While deciding the price for any article, the competitor’s strategies are kept
before, by the company.
 Place
• Unilever is paying its services in almost 100 countries and further they are
planning in 50 countries.
• The company contains 3 business segments which are involved in planning
for future success.
 Promotion
• The company is promoting its product through advertisement by electronic
media and print media. Beside this conventional promotion the company
offers the schemed like premium packs, sales etc to attract the majority of
the customers.