Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Costumed
Brand
Sample
Flyer
Bi-lingual
Ambassadors
Mobile
Social
Distribution
Characters
Media
Staff
Presented by Attack! Event Staffing, Field Support & Guerrilla Services
www.attackmarketing.net
Why Sampling?
Winning Strategy
Attack! managed PartyPoker’s 2-story booth on-site at the World
Series of Poker.
Highlights
• Premium distribution
• Promotional Models
• Field managers
• Pocket shifts
• On-call staff
Results
• Over 120 promo models hired
• 10 field managers hired
• Information collected from 30,000 interested online poker players
• 3,860 staff hours worked
Airborne: Airport Marketing
Agency: Opus Solutions
Challenge
Airborne needed to increase brand awareness and customer loyalty,
specifically targeting the hard-to-reach frequent flyer demographic.
Winning Strategy
Attack! obtained security clearance at Chicago O’Hare and Denver
International Airports.
Highlights
• Airport Marketing
• Sampling/coupon distribution
• Event scheduling/ permitting
Results
• Over 800,000 samples distributed
• Two million indirect brand impressions
Blisscotti: Product Launch
Agency: Cold Standard, Inc
Challenge
Blisscotti needed an innovative way to create buzz around their brand
and launch their newest product, Blisscotti Ice Cream Sandwiches.
Winning Strategy
Highlights
• Professional Drivers
• Brand Ambassadors
• Wrapped Vehicles
• Premium Distributions/Sampling
• Staff Training
Coffee-mate Event Marketing
Agency: Burrell-Engagement Marketing
Challenge
To increase awareness of Coffee-mate products through brand
education, targeted sampling and coupon distribution.
Winning Strategy
Brand ambassadors, chefs, emcees, singers and musicians attended
African-American focused events in four major US markets.
Highlights
“Attack! has an excellent turnkey system that responds quickly to event
details and changes. Not only did we collect valuable consumer data for
our client but gained media recognition as well. Thanks, Attack!”
–Nubia Henderson, Burrell Communications
Results
• Booth set-up and maintenance
• Branded premiums
• Wearable media
• Singers, dancers and emcees
• Consumer data collection
Doritos College Sampling
Agency: Collegiate Promotions
Challenge
Increase product relevance among collegiate audiences, as well as
celebrate the 2008 presidential election.
Winning Strategy
Attack! distributed “2008 Election” themed bags of Doritos chips
at 21 college and university campuses nationwide.
Highlights
• 99,000 bags of Doritos sampled
• 168 hours worked in a two-day period
• 88 staff working simultaneously in 21 markets
Hyland’s Cough and Cold Publicity Stunt
Agency: New Age Marketing
Challenge
To promote Hyland’s new cold remedy in a fun and innovative way
within three major markets.
Winning Strategy
Attack! choreographed a fun, original dance for costumed street teams
to perform in high traffic areas.
Highlights Results
• Online training •4,800 Samples Distributed
• Choreographed dancing •4, 800 Coupons Distributed
• Brand ambassadors •12 Trained Costumed BA’s
• Field market managers •Performances in 3 major
• Premium distributions/sampling markets
To view a video of the event, visit:
http://vimeo.com/9358684
Thank You!
Contact us for more information on Sampling
Jeffrey Lee
Office: 323-454-4472 ext: 231
Email: jefffrey@attackmarketing.net
www.attackmarketing.net