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Heinz Ketchup
This Media Ad keeps the viewers in This Media Ad reveals the idea right from the
suspense and only reveals the idea start and only reveals the product at last
at last
LIFE STYLE ADVERTISING
EXECUTION
Shows how well the product will fit in with the consumer’s
lifestyle.
Tries to sell an image and identity, rather than a product
Tend to focus on what kind of person would buy the
product, rather than the product itself.
FANTASY ADVERTISING
EXECUTION
Style of marketing that uses special effects or caricurates to create the idea of fantasy
about the product.
Depends on how far a person can imagine beyond the actual world,
because there is no limit to be suspended in fantasy world.
Consumers can feel a satisfaction that cannot be enjoyed in the real world
COMPARISON
Here it shows how a boy fantasises Here it shows how a lady fantasises about being
about being a super star just by with a person just because he was using Wild Stone
wearing the shoe he ordered from Deodrant
Flipkart
COMPARISON
This kind of Media Ads are focussed on Here also the Media focusses on the serenity
Describing the beauty of the product. That Oberoi Hotels and Palaces provide to
Here TAJ is described in a beautiful attract more tourism.
manner to attract more Tourism
COMPARISON
This AD uses Song “Mauka Mauka” This AD uses song “Aur Dikhao Aur
to portray the rivalry between India Dikhao” to showcase presence of
and Pakistan thus attracting viewers all types of products in their bouget
COMPARISON
Target Audience- Children, Youth, Young urban families, Vegeterian fast food
eaters
Tagline- I’m loving it
USP-The world’s best quick service restaurant experience
Designing Communication-
Message Strategy: To highlight the role McDonald’s plays in customers’ everyday lives
— both in good and difficult times
Message Source: Son finding solace in the loss of his father via a Fillet-o-Fish sandwich
Message given was controversial, cynical, insensitive to grieving kids
Suggestion- Could have used other everyday scenarios like a normal, happy,
busy situation instead of sad situation
Why Ineffective?
Flipkart.com 600-700
Snapdeal 400-500