Business Model Canvas

Prof. Madya Dr. Wan Fauziah Wan Yusoff

Pen. Naib Canselor (Kelestarian Kewangan)
What to look for?

Limitations of whats currently available

Trends and changes (beware fads)
Something new and different
Unfilled niche
Technological advances
Speed to market
3 important aspects
 WHAT IS BUSINESS MODEL CANVAS
(BMC)?
Developed by Alexander Osterwalder in 2009
Is a visual representation of current or new
business models
Provides a holistic view of the business as a
whole
Generally used by strategic managers.

Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka

 7 4
2 1
8
3
6

9 5
Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
8 7 4 1
2
The most
Some activities Solve customer What type of
important things a For whom are we
are outsourced: problems and relationship does
company must do creating values?
Suppliers to make its
satisfy customer each of our
Who are our most
partners business model
needs with value customer
proposition. important
work. segments expect
customers?
us to established
and maintained

6
3
Assets required to Value
offer and deliver propositions are
your value delivered to
proposition. customers
through
communication,
distribution, sales
and channels.
9 Most important 5
costs incurred:
-startup cost
-operating cost How the business is making
money? Where is the income
Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
coming from?
THE NINE COMPONENTS OF BUSINESS
MODEL CANVASS

1. Customer segments
For whom the product and/or the technology is useful and what for such
as basic need, solving problem
Types of customers mass market, Niche market, segmented
2. Value proposition
the value created for users by the product or service containing
the new technology;
Describes the bundle of products that create value for specific
customer segment
What value do we need to deliver?
Newness new set
Performance
Customizations
Getting the job done
Design
Brand/status
Price
Cost reduction
Accessibility,
Usability
Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
3. Channels
How a company communicate with and reaches its
customer segments to deliver the value propositions.
Depending on types of channels.
Channels types sales force, website, own store,
partners store, wholesaler
Channel phases - awareness, evaluate, purchase,
delivery, after sales services.
4. Customer relationship
Describe the types of relationship a company
establish with specific customer segment
Types of relationship:
Personal assistance communicate directly
Self service
Automated services
Co-creation YouTube/facebook
5.`Revenue Stream
The cash a company generate from each customer segment
Two types of Revenue streams:
Transaction revenue cash payment
Recurring revenue on going payment

Ways to generate revenue streams:

Assets sales products
Usage sales phone calls
Lending, licensing
Subscription fees
Advertising
6. Key Resources
Resources require to make a business model work
Key resources:
Physical building, machines
Intellectual brand, knowledge, IP
Human expertise
Financial
7. Key Activities
Things a company must do to make its business model work
Category of key activities:
Organizing
Production
Problem solving
Marketing

Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka

8. Key partnership
Network of suppliers and partners that makes the business model
work
Four different types of partnership:
Strategic alliance
Cooperation
Joint venture
Buyer-supplier relationship
3 motivation for partnership
Optimization of economy of scales
Reduction of risks
Acquisition of resources and activities

Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka

9. Cost structure

All cost involved to operate business models

Two types:
Cost driven minimizing cost
Value driven concern of value

Characteristics of cost structure:

Fixed cost salaries, rental, physical facilities
Variable costs

Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka

Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
 Business Model Canvas
Rakan-Rakan Aktiviti- Keistimewaan Perhubungan Segmentasi
Utama Aktiviti Utama Produk atau Pelanggan Pelanggan
Customer
Key Activities
Perkhidmatan Customer
Key Partners Relationships Segments
Value
7 Proposition 4
- Pelbagai Pusat perhubungan
8 promosi 1
2
- Lapangan Terbang Sumber- Cara Pelanggan yang
LCCT Sumber Utama Harga murah Pemasaran mahukan harga
Key murah
- Ejen pelancongan
Resources 3 -pelajar
6 - Laman web -berpendapatan
Staf Professional rendah
- Ejen pelancongan
Keupayaan -penjimat
Teknologi
Kos-Kos Cara-Cara Menjana
Perbelanjaan Pendapatan

Cost Structure
9 5
Revenue
- Membayar anak-anak kapal Streams - Penjualan tiket pelancongan
- Membeli kapal terbang - Servis-servis tambahan
- Kos-kos lapangan
Bengkel Apperentis terbang 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka
Keusahawanan
 Exercise
Plot the canvas on a poster
Put the poster on the wall
Sketch out your business model

Bengkel Apperentis Keusahawanan 4 (Women Entrepreneurs), 22 - 24 September 2016, Melaka