SWACHH BHARAT

ABHIYAN
 A cleanliness campaign run by the government of India
and initiated by the Honourable Prime Minister, Narendra
Modi.
Also called as the Clean India Mission or Clean India
drive or Swachh Bharat Campaign
National level campaign run by the
Government covering 4041 statutory towns to make them
clean.
Involves the construction of latrines, promoting sanitation
programmes in the rural areas, cleaning streets, roads
and changing the infrastructure of the country.
Swachh Bharat Abhiyan was announced
by Prime Minister of India Mr. Narendra
Modi on Indian Independence Day and launched
on 2 Oct 2014, Gandhi Jayanti.
 This campaign was officially launched by the Prime Minister,
Narendra Modi on 145th birth anniversary of the Mahatma
Gandhi on 2nd of October in 2014 at Rajghat, New Delhi,
where Prime Minister Narendra Modi himself wielded broom
and cleaned a road.
The campaign is India's biggest ever cleanliness drive and 3
million government employees and schools and colleges
students of India participated in this event.
The government of India has aimed to make India a clean
India by 2nd of October 2019 (means 150th birth anniversary
of the Mahatma Gandhi) through this campaign.
The program is dedicated to one who
wanted to change India
 Objectives

Construction of individual, cluster and community toilets.

To eliminate or reduce open defecation. Open defecation is one of the
main causes of deaths of thousands of children each year.
Not only latrine construction, the Swachh Bharat Mission will also make an
initiative of establishing an accountable mechanism of monitoring latrine
use.
Public awareness will also be provided about the drawbacks of open
defecation and promotion of latrine use.
Proper, dedicated ground staff will be recruited to bring about behavioural
change and promotion of latrine use.
 For proper sanitation use, the mission will aim at changing
peoples attitudes, mindsets and behaviours.
Villages to be kept clean with Solid and Liquid Waste
Management.
Solid and liquid waste management through gram
panchayats.
To lay water pipelines in all villages, ensuring water supply to all
households by 2019.
To make India Open Defecation Free (ODF) India by 2019, by
providing access to toilet facilities to all.
To provide toilets, separately for Boys and Girls in all schools by
15.8.2015.
To provide toilets to all Anganwadis
Ek kadam swachhta ki aur......
 Swachh Bharat Mission: Facts and Figures
Project Cost: Rs. 1,96,009 crore
Project Start Date: 2nd October 2014
Project Estimated End Date: 2nd October 2019
Ministries Involved in Project: Ministry of rural development, ministry of
urban development, ministry of drinking water and sanitation, Public
Sector Undertakings ( PSUs), corporations, NGOs, state governments
etc.
Purpose of Project: To make India a filth-free country in five years, to
construct community and public toilets in rural and urban areas, to
provide running water supply, to treat waste water, to keep roads,
pavements and localities clean etc.
 Swachh Bharat Mission: Urban Areas
The mission aims to cover 1.04 crore households, provide 2.5 lakh
community toilets, 2.6 lakh public toilets, and a solid waste management
facility in each town.
Under the programme, community toilets will be built in residential areas
where it is difficult to construct individual household toilets. Public toilets
will also be constructed in designated locations such as tourist places,
markets, bus stations, railway stations, etc.
The programme will be implemented over a five-year period in 4,401
towns. Of the Rs 62,009 crore likely to be spent on the programme, the
Centre will pitch in Rs 14,623 crore. Of the Centres share of Rs 14,623
crore, Rs 7,366 crore will be spent on solid waste management, Rs 4,165
crore on individual household toilets, Rs 1,828 crore on public awareness
and Rs 655 crore on community toilets.
 Swachh Bharat Mission: Gramin Areas

The Nirmal Bharat Abhiyan has been restructured into the Swachh Bharat Mission
(Gramin).
Under the mission, One lakh thirty four thousand crore rupees will be spent for
construction of about 11 crore 11 lakh toilets in the country.
Technology will be used on a large scale to convert waste into wealth in rural
India in the forms of bio-fertilizer and different forms of energy.
The mission is to be executed on war footing with the involvement of every gram
panchayat, panchayat samiti and Zila Parishad in the country, besides roping in
large sections of rural population and school teachers and students in this
endeavor.
As part of the mission, for rural households, the provision for unit cost of individual
household latrine has been increased from Rs 10,000 to Rs 12,000 so as to provide
for water availability, including for storing, hand-washing and cleaning of toilets.
Central share for such latrines will be Rs 9,000 while state share will be Rs 3,000. For
North Eastern states, Jammu & Kashmir and special category states, the Central
share will be 10,800 and the state share Rs 1,200. Additional contributions from
other sources will be permitted
Benefits:
Help in generating employment through tourism and boost indias
GDP.
Improve in the health conditions of all citizens and helps to ease
burden on current health facilities.
Focus towards the use of clean technology.
Helps to increase in individual productivity.
Increase in foreign direct investment
Cleaning industry eyes 40% growth after PMs Swachh
Bharat Abhiyaan
The special emphasis on the Clean India Campaign will benefit the
poor. As it is mostly poor people who get affected due to the dirty
surroundings,"
WE AIM TO MAKE INDIA CLEAN
It is a significant step to take further
Prime Minister Mr. Narendra Modis
vision of
Swachh Bharat
Prime minister said that people may laugh at him for
talking toilets and cleanliness from the historic Red Fort
but the cleanliness of public places, tourist destinations ,
temples and offices will be the priority of his government.
 Why we need a Swachh Bharat?

I am sure you have heard many times and again that

cleanliness is next to Godliness. Alas, things are often
different when it comes to putting this into practice.
 Start little beginning everything will
be clean
If everyone sweeps their own door
step,their own neighbourhoods, the
world will be a clean, pure and
healthy place for life to prosper.
 We can do little things
Organize different awareness programs on
cleanliness and sanitation.
Construction of toilets in schools and public
places.
Programs to eliminate open defecation.
Make people aware about the health issues
raised because of open defecation.
Solid and liquid waste management.
Always keep your home and workplace
Clean
 Throw your empty pop-corn tub in the trash and the
entire cinema will be clean for the next patrons.
 "Is cleaning only the
responsibility of the
karamcharis? Do citizens
have no role in this? "
Celebrity Chain Of Cleanliness
 Modi selected 9 notable public
figures to propagate this campaign.
Anil Ambani
Baba Ramdev
Kamal Hassan
Mridula Sinha
Priyanka Chopra
Sachin Tendulkar
Salman Khan
Shashi Tharoor
The team of TV series Taarak Mehta Ka Ooltah Chashmah
Pledge with us to make a stink free India