Hindustan Lever Ltd.

IS NOW

Hindustan Unilever Ltd.

Presenter’s
Praveen Mayar
Shishir Jain
Salil Shrivastav
Anu Singhai
Aniket Bhushal
INTRODUCTION
• Hindustan Unilever Limited (‘HUL’), formerly Hindustan Lever Limited
(it was renamed in late June 2007 as HUL).

• India's largest Fast Moving Consumer Goods company.

• HUL is also one of the country's largest exporters.

• The mission that inspires HUL's over 15,000 employees, including

over 1,300 managers, is to "add vitality to life.

• “HUL meets everyday needs for nutrition, hygiene, and personal

care with brands that help people feel good, look good and get
more out of life.
CONTD….
• Gross sales is 21649.51 crores.

• The distribution network of HUL is one of the key strengths.

• The operations involve over 2,000 suppliers and

associates.

• Recognized as a Golden Super Star Trading House by the

Government of India.
DISTRIBUTION SYSTEM OF HUL…
• Focuses on short supply chain for distribution.

• Distributed through a network of 4,000 redistribution

stockiest .

• 6.3 million retail outlets.

• 250 million rural consumers.

• There are 35 C&FAs in the country who feed these

redistribution stockists regularly.
DISTRIBUTION IN RURAL MARKET
Project Shakti
• Enabled Hindustan Lever to access 80,000 of India's 638,000
villages

• Project Shakti has already been extended to about 12 states.

• The model consists of groups of (15‐20) villagers below the

poverty line.

• Women from SHGs become direct‐to‐home distributors in rural

markets.
 Few More Programs By HUL
• Lifebuoy Swasthya Chetna has touched 12 crore people in more than
50676 villages across India since 2002.

• Pure it is available in more than 1500 towns nationally and already

covers over 3 million households across India.

• Exceeded the target of reducing CO2 emissions from

manufacturing operations by 25% on a base of 2004.

• Twenty Eight of our manufacturing sites are zero water discharge

sites.
 PROJECT STREAMLINE
• To cater to the needs of the inaccessible market with high
business potential.

• Goods are distributed from C & F Agents to Rural

Distributors.

• 15‐20 rural sub‐stockists attached to him.

• Each of these sub‐stockists / star sellers is located in a

rural market.
 HUL SKU RURAL DISRT.

SUB-STOCKIST

RETAILING CONSUMER
CONTD…
• sub‐stockists then perform the role of driving distribution.

• using unconventional means of transport such as tractor

and bullock carts.

• Star Seller sells everything from detergents to personal

products.
Initiatives Taken to Improve The Distribution Network
•Servicing Channel partners and customers with continuous daily
replenishment.

•Leveraging scale and building expertise to service Modern Trade

and Rural Markets.

•Delaying of sales force to improve response times and service

levels .

•Launching of several promotional schemes for existing wholesalers

and distributors