Sisterhood of the Traveling

Fashion
By: Emma Bargiacchi, Meaghan Brennan, Kendall
McCartney, Kendall Gerberich
Overview
In country:
London
Visited numerous coffee shops, shopping stores (Harrods),
restaurants, and busy night-life locations
Primary research came from observations because the night-
life was very active
Paris
Visited places where we knew Parisians would typically roam
(Eiffel tower / Arc de Triumph) and crowded restaurants
Night-life was limited to quiet restaurants and bars
History - secondary research done before and after the trip

Coco Chanel stated, Fashion is always of the time in which you live
History of U.S. Fashion
Fashion has always been key to how women presented themselves to the world,
and how society has wanted to present women to the world.
American fashion changes decade to decade
Fleeting styles arise rapidly...then disappear as quickly as they came
Intrinsically connected to deeper elements of the American experience
Economy and labor system to culture, religion, and class - What happens in society is demonstrated
in fashion
Trends
End of World War I - trends switched from conservative and old fashioned to the flapper style
World War II - military style, uniformity due to limited materials
1950s - women sexuality was acceptable (poodle skirts & pin ups)
1960s - decade of denim, psychedelic clothing that evolved into the hippie style of the early 70s
1980s - melting pot of personal styles, influential trends = leggings, leg warmers, and off the
shoulder tops
 1980s ~
WWII ~

1950s ~

1960s ~
Fashion Today in the U.S
2000s until today ~ Mash Up
Called the mash up because for the first time there was no set style everyone followed
Women and designers incorporated a multitude of styles from past decades,
calling it vintage
Overall style can be best described as polished versions of earlier fashions, using basics as an
inspiration for the creation of new styles
Distinctive because of its casualness (informal)
Many workplaces have adopted casual friday
Blue jeans - most representative of American clothing
Keep it simple
Leggings
Its not so much about what you wear...but the way you wear it
Incorporations of sports logos, and styles, from athletic shoes to tennis shirts, and
baseball caps, into the standard wardrobe
History of London Fashion
Keeping up with the Royals
As far back as Medieval times, people have tried to emulate the upper classes, and
it's no different today
The British royal family have been a constant source of fashion inspiration
From women in the 16th century wearing corsets to try to copy the slim silhouette of Elizabeth I
To modern women today taking inspiration from Kate Middleton's simple, elegant outfits
Often in the past, trends that the royals would set became the norm for the rest of
the people
Most fashion trends before the 1900s can either be traced to the royal family, or
came into prominence because of them
Fashion Today in London
The styles and trends change so drastically each decade
London fashion is considered one of the most iconic images
The most exciting event of the year for the modern fashionista is London Fashion
Week
Held twice a year in February and September
With the help of the Fashion Week, Britain is also very keen to keep up their
influence on the fashion world
Londo and American style are very similar when it comes to casual wear and
nightlife wear
Including many of the same stores you see in America today
Urban Outfitters, American Eagle, etc.
Harrods Mall is another big fashion outlet that lets all civilians keep up to day
with fashion trends
History of Paris Fashion
Known as the Fashion Capital of the world
The history of modern fashion starts in the early 1900s with world famous French
fashion designer, Paul Poiret
Poiret proposed the new concept of womens fashion: Freedom of movement
Rejected the corset fashion
Like all different and new fashion styles, not everyone was please with this
revolutionary designs
Designed exotic and wonderland filled with luxurious capes, kimono jackets,
velvet draping and harem pants
Poiret was known as The King of Fashion
Fashion Today in Paris, France
From the 1900s to the 21 century, fashion throughout the world has changed
remarkably
Many trends have come in and out of style, and then back in again.
Parisian fashion today is more conservative and work related
Neutrals are key
Leave leisure wear at home
Make a statement with accessories and scarves
Wear comfortable shoes
Jeans are OK now
Don't worry about you hair and makeup
Comparison
American
Dependent on time period
Tend to follow the trends
in fashion
Love to show legs!
(provocative)
Fashion weeks are very
commercial - emphasis on
sales
Simple and relaxed outfits
(not always perfect)
Focus on how you wear
items of clothing
London
Dependent on time period
Relaxed and basic styles
similar to American
Fashion weeks give young
talent opportunities
Thoughtful edgy and
unique outfits
Fashion dependent on
weather!
Utilize layering outfits
Create individualized outfits
(embrace creativity)
Paris
Dependent on time period
Refined and elegant style
Emphasis on the image
that the fashion portrays
Structured outfits
(calculated)
Fashion weeks focus on
luxury and the experience
during the event
Dependent on neutrals
(fluidity of outfits and the
way they appear)
 The End!!
Thank you for listening.