How to Build a Pitch Deck

Duvet Business
 Who we are

John Doe Jane Doe

Co-Founder Co-Founder
MBA, BFA MBA, BFA
[claim to fame] [claim to fame]

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 Duvet Business is a global provider of customized
designs for your bedding needs

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 We believe we are creating a unique product that allows you to
tune your room to your personality

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 Our Mission

Transforming the intangible to tangible

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 Market trends are in our favor

Health Consciousness Personal Expression Small Luxuries

2014 2015 2016 2014 2015 2016 2014 2015 2016

Corporate Finance Institute

 Our results: rapid adoption, growth and profitability

Repeat Order Rate Active Customers Annual Revenue

35 20
18
30
9% 16
Category A 25 14
10%
Category B 20 12
10
Category C 15 8
23% 58% Category D 6
10
4
5
2
0 0
Date Date Date Date Date Year 1 Year 2 Year 3 Year 4

Product A Product B Product C

Corporate Finance Institute Financial analysis from http://www.corporatefinanceinstitute.com

 When I go to sleep each night I feel
truly at peace, all wrapped up in a
duvet that I designed.

- Loyal Customer

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Our Business
 Our business model is unique

Delivery
Creativity in your
home

Product
Creativity in their
hands

Buyer
Looks for unique
products for their home

Platform
The place to find the
comfort of your dreams Images from istockphoto.com
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 Our customers are clearly defined

Young adults with good taste

Finally able to pay their own rent,
the young adult will want to
customize everything!

Avg. Age 29 27 35
Avg. Disposable income $16,427 $19,612 $22,128

Cool moms Airbnb home owners

Looking for an original gift Wanting to provide a state
for her children. of the art environment to
their customers.

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 Our channels are optimized

Email
40%

Paid search
10%

Organic search
50%

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 And customers keep coming back

830K 1.1M 1.4M

2014 2015 2016

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 I searched high and low for the
perfect duvet and finally found it by
designing my own at Duvet Business.
Beyond satisfied!

- Satisfied Customer

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The Path Forward
 We are just getting started

Country Expansion Product Expansion Customer Experience

U.K. Duvets We will ask you questions to

China Accessories tailor your search
Brazil Interior Design

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 Product expansion: providing our customers with

Duvets Accessories Interior design

Our business model is scalable:

We let our customers imagination run free

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 Enhancing the customer experience

Differentiated experiences for different people

Corporate Finance Institute Images and mockups from istockphotos.com and graphberry.com
Our Financials
 We are experiencing consistent revenue growth trends

$80

$70

$60

$50

$40

$30

$20

$10

$0
Date Date Date Date Date Date

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 And our EBITDA margins are very healthy

18%

10%

2014 2016

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 Which ultimately drives long term value creation

Historical

2014 2015 2016 Long Term Model*

Revenue 100% 100% 100% 100%
Gross Profit 62% 65% 67% 50% - 52%
Marketing 15% 14% 14% 15% - 16%
Product development 20% 21% 22% 15% - 17%
General and Administrative 29% 25% 24% 9% - 11%
Adjusted EBITDA 10% 16% 18% 18% - 21%
EBIT (2)% 5% 7% 7% - 10%

*Financial model from http://www.corporatefinanceinstitute.com

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 I truly feel at home when I enter
my room and my duvet reminds me
of who I am.

- Satisfied customer

Corporate Finance Institute