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4e
by Jonathan Comish, Scott Julian, Richard J. Judd, and Robert T.
Justis
Chapter 4:
The Franchisor Business Plan
Franchisor Business Plan
List factors which they are going to use to select the best possible
franchise location.
Site considerations
Demographic considerations
Grand Opening Plan
3) Marketing to Franchisees
In-depth analysis and compilation of the marketing package to be
used to attract prospective franchisees
4) Franchisee Selection
Identifying those characteristics which lead to franchisee success
and making them a part of the franchisee selection process
The Franchise PERT Chart