Rick Lawton

Multiple Listing Services

 There is a 90%
chance that your
property will be
sold because of
a computer
 Where Do Buyers Come From?

40% from firm name recognition or salesperson contact.

20% from for sale signs.
18% respond to an ad but buy another property.
8% come from open houses but buy another property
7% are referred from a relocation service.
3% bought an advertised property.
1% bought at an open house.
3% bought for a combination of reasons.

Professional Marketing Skills Will Expose Your

Property To All Buyers In The Market
How Do Real Estate Agents Decide
What Properties To Show?

Real Estate Professionals

Know Their Buyers Want The
Best Deal Possible.
BUT SO DO REALTORS!
When A House First Comes On The
Market There Is A Lot Of Activity

45
40
35
30
25
20
15
10
5
0
1 2 3 4 5 6 7 8 9 10 11 12 13

If you drop the price later you

could miss a window of
opportunity.
All Of Our Buyers Are Pre-Qualified
Name
Salary
Buyers Needs
Buyers Wants
Address
Employer
Price Range
Buyers 1st Impression Is Most Important

Make Sure The Home Is Ready

Let The Agent Answer All The Questions
 Preparing The House

Fact: A House In Top Condition Gets Top Dollar

And A Faster Sale
 How Much Is Your House Worth?

Fact: Properties That Are Priced Right Sell Faster And

At A Higher Price
The Dangers Of Over Pricing

It Will Take Longer To Sell

There Will Be Fewer Showings
Low Offers
Your Property Will Help Sell Others
 Your House Sells Faster Because
Of Our Many Open Houses

8% Of Our Buyers Come From Open Houses

Only 1% Of Those Who Buy,
Buys The One They See At The Open House
Your Property Sells Faster Because Of
Our Well Trained Licensed Agents

One Of Them May Be Working With

Your Buyer At This Moment
When The House Is Priced Right
How Long Will It Take To Sell?

1 Month 40%
2 Months 7%
3 Months 7%
4 Months 20%
5 Months 10%
6 Months 7%
7 Months 9%
Why Sell For Sale By Owner?

Save paying the commission

Afraid of dealing with salespersons
Confident they can sell without pro help
Prompted by other non-pro advisers
Dont know a good agent
 Why Would A Buyer Be Interested In A FSBO?
When a Realtor:
Finds the most recent properties
Finds the best properties available in the MLS
Tours the Buyer at the Realtors Expense
Gives expert and experienced advice
Helps the Buyer with financing and closing
All for free! The Buyer pays no commissions

Why? Because the Buyer thinks they will save Money

Both The Buyer And The Seller Cant Save The Same Money
Finding A Buyer Is Only Part Of My Job
My Job Is Very Time Consuming

1/3 of my time is Showing Properties and

Negotiating the Sale
1/3 of my time is Listing, Marketing,
Advertising and Promoting
1/3 of my time is Arranging Financing,
Meeting Appraisers and Inspectors, Working
with Escrow.
 Why Its Difficult To Sell By Owner
1. Only Three Ways To Attract Buyers
Open House
Ads
Sign
2. Must Give the Buyer the Address
They Can Just Drive By Without Seeing Inside
3. Only One Property To Show
4. Direct Contact With The Buyer Can Weaken
Your Position In Negotiating
5. Are You Really Familiar With Contracts,
Disclosures, Timing, Processing and Legal
Issues?
Our Goal
Convenience!
Expertise!

Results!
THANK YOU