S.N.

Type Population Area

1 Flagship > 10 lacs 2500 sq ft

2 Experience 5-10 lacs 1000 sq ft

3 Value 1-5 lacs 400 sq ft

 Purpose of Research Project
The purpose of research project is directly
linked to the current scenario of the Indian
export and Domestic market in Shirting and
Suitings industry.
To make the plan of assortment and
merchandise for the brand “Arvind
Intellifabrix” of the Shirting & Suitings
market in India and analyze the scope of
Retail in these segments.
Problem Definition

Improper retail strategies for Exclusive brand

outlet of this company with respect to the
competitors.
Research Objectives
•To make the plan of assortment and merchandise
for the brand “Arvind Intellifabrix” of the Shirting &
Suitings market in India and analyze the scope of
Retail in these segments.”

The Specific objectives are

•To Analyse – Shirting and Suiting Business

•To make the Retail merchandise plan –Merchandise

calendar plan, Assortment planning –
Product/Pricing/Inventory , Category management
and Layout planning
Research Methodology
Sample Size
No. Of Retailer Study 20
No. Of Customer Study 100
Data sources
Primary : Based on Questionnaire
Secondary Data : Provide by MIS and Management

Sampling Technique
Convenience and quata
Data Analysis

Rank Ordering
•Research methodology followed is Inductive because the approach followed is logically drawing
the conclusions and inferences.

•The second part is based on primary data collection. It will be quantitative. The data being
collected will be sampled & analyzed using the degree of influence of each factor will be
determined. The study has been moreover analytical in approach.

•The process followed has been objective and systematic gathering of data, recording and analysis
of data, along with certain suggestions based on the study
Shirting & Suiting Business Classification

SHIRTING & SUITING BUSINESS DIVISION

READY
READY MADE TO
EXPORT RETAIL BRANDS TRADE
GARMENT STYLE
Customer
Demographic
Analysis
Sample size =
100
BUYING CYCLE

Suiting brands

Shirting
brands
Price Range
Shirt Attributes

Shirt Design

Shirt Price
Range
Trouser
Design
 1

3 3 3 3 Top view of
2 2 2 2 2 2 2 2 planned layout

1.Shelves
3 10
2.Sofa`s
6
5 3 3.Table
8 4.Chair
1 1 5.Dispenser
11 4 6.Mannequins
4 7.Cushion Platform
8.Accessories
counter
3
5 5 9.Showcase
10.Feel good theme
11.Gandolas
7
12. Cash counter

12

6
6 9
 List of Retailers Visited, sample size = 20
General Information
S.No. Retail Outlet Location Person In- Retail Outlet Retail Business Retail store type Space (in sq Since contect no
Name Charge Type Type ft)
1 Rangoli Bhuyandev Char Deepak Own Licensed value 675 1985 9979590059
Rasta Nanawati
2 Rangoli Next Vastrapur Lake Deepak Own Licensed value 700 2009 9979590059
Nanawati
3 Shri Radhe Swastic Char Rasta Pratik Patel Own Franchised value 800 2001 9428104785
Krishna
4 Krishna Naranpura Hemal Patel Own Franchised experience 900 1990 9825312272
5 Ratnam Shivranjani Jitu Shah Own Franchised value 550 2000 98259 78478
Charrasta
6 Shalimar Ellisbridge Irfan Own Franchised value 600 1992 26576999
7 Count Down C.G. Road,Stadium Rakesh Kothari Own Licensed value 750 1995 6449885
Circle
8 V&U Ashram Road Vikram Shah Leased Franchised Experience 1300 1985 079-26587282
9 Tilat Relief Road Babu Bhai Own Franchised Value 550 2002 22138813
10 Amrutha Maninagar Charrsat Sureshbhai Own Licensed Value 750 1995 30473066
Selection Patel
11 Decent Tailors Thaltej Govind Bhai Own Licensed Value 600 2000 65417140
12 Decent Tailors Paladi Jayesh Bhai Own Licensed Value 700 1998 65417139
13 Factory Outlet Naroda Lal Bhai Own Franchised Flagship 3000 1980 22202265
14 Factory Outlet Shantej Lal Bhai Own Franchised Experience 1500 1990 02764-255100
15 Raymond Shivranjani Digant Rented Company Flagship 5000 2009 9879556533
Charrasta Showroom
16 Vimal C.G. Road Mr Ajay Own Company Flagship 8000 1990 9909978100
Showroom
17 Grasim C.G. Road Abhay Shah Own Franchised Value 500 1999 9824062397
18 Birla Centuary C.G. Road Rakesh Shah Own Franchised value 600 1981 9327024552
19 Reid & Taylor C.G. Road Vinod Mehata Own Franchised Experience 1000 1997
20 Jade Blue C.G. Road Vipin Chauhan Own Company Flagship 12000 1995 9824022777
Showroom
FL
A GS
H IP 250
0SQFT
MERCH ANDISE 25
000 Nos
M ER
CH AN DISE %MERC
HANDISE PIE
CES
SHIR
T 26 6500
TRO US
ER 30 7500
S UIT 22 5500

A
R
C
E
C
A
E
D
S
S
Y
O
M
R
AD
IE
S
E 18
4
4
1
5
0
0
0
0
0
Flagship Store Merchandise
TOTAL 100 25
000 and Assortment planning
SHIRT 26 6
500 TRO USE R 30 7
500
PL
A IN 24 1
560 PL
A IN 76 5
700
WH ITE 12 78
0 WH ITE 2 15
0
PRIN T
ED 14 91
0 PRIN T
ED 1 75
ST
R IPES 24 1
560 ST
R IPES 19 1
425
CHE CKS 24 1
560 CHE CKS 2 15
0
EM BRO ID
ERY 2 13
0 EM BRO IDER
Y 0 0
TOT AL 1
00 6
500 TOT AL 1
00 7
500

SUIT 22 5
500 AC CES
SORIE
S 4 1
000
PL
A IN 72 3
960 TIES 15 15
0
WH ITE 2 11
0 HA NKY 4 40
PRIN T
ED 2 11
0 TIEPIN 3 30
ST
R IPES 15 82
5 SHO CKS 17 17
0
CHE CKS 5 27
5 BELT 4 40
EM BRO ID
ERY 4 22
0 SUITPIN 15 15
0
TOT AL 1
00 5
500 PERFUM E 17 17
0
W ELLE
T 25 0
TO T
A L 1
00 75
0
EXPERIENCE 1000 SQ FT VALUE 400 SQ FT
MERCHANDISE 0 Nos MERCHANDISE 0 Nos
MERCHANDISE
%MERCHANDISE
SHIRT 34
PIECES
0
Experienc MERCHANDISE
% MERCHANDISE
SHIRT 34
PIECES
0 Value
TROUSER 36 0 e Store TROUSER 36 0
Store
SUIT 30 0 SUIT 30 0
READYMADE 0 0 Planning READYMADE 0 0 Planning
ACCESSORIES 0 0 ACCESSORIES 0 0
TOTAL 100 0 TOTAL 100 0

SHIRT 34 0 TROUSER 36 0 SHIRT 34 0 TROUSER 36 0

PLAIN 24 0 PLAIN 76 0 PLAIN 24 0 PLAIN 76 0
WHITE 12 0 WHITE 2 0 WHITE 12 0 WHITE 2 0
PRINTED 14 0 PRINTED 1 0 PRINTED 14 0 PRINTED 1 0
STRIPES 24 0 STRIPES 19 0 STRIPES 24 0 STRIPES 19 0
CHECKS 24 0 CHECKS 2 0 CHECKS 24 0 CHECKS 2 0
EMBROIDERY 2 0 EMBROIDERY 0 0 EMBROIDERY 2 0 EMBROIDERY 0 0
TOTAL 100 0 TOTAL 100 0 TOTAL 100 0 TOTAL 100 0

SUIT 30 0 ACCESSORIES 0 0 SUIT 30 0 ACCESSORIES 0 0

PLAIN 72 0 TIES 15 0 PLAIN 72 0 TIES 15 0
WHITE 2 0 HANKY 4 0 WHITE 2 0 HANKY 4 0
PRINTED 2 0 TIE PIN 3 0 PRINTED 2 0 TIE PIN 3 0
STRIPES 15 0 SHOCKS 17 0 STRIPES 15 0 SHOCKS 17 0
CHECKS 5 0 BELT 4 0 CHECKS 5 0 BELT 4 0
EMBROIDERY 4 0 SUIT PIN 15 0 EMBROIDERY 4 0 SUIT PIN 15 0
TOTAL 100 0 PERFUME 17 0 TOTAL 100 0 PERFUME 17 0
WELLET 25 0 WELLET 25 0
TOTAL 100 0 TOTAL 100 0
 MER
CHAN DISE 0 R
s
ME
RCHANDIS
E %MO
NEY R
s
SHIR
T 16 0
TR OUSE
R 55 0
SUIT 29 0
READYM ADE 0 0
ACCE
SSOR IE
S 0 0
TOTAL 100 0

S
H IRT %MO
NEY 0T
RO USER %MO
NEY 0
PL
A IN 24 0PL
A IN 76 0
WH ITE 12 0WH ITE 2 0
PRINTED 14 0PRINTED 1 0
S
TR IPES 24 0S
TR IPES 19 0
CHE C
KS 24 0CHE C
KS 2 0
E
M BROIDE
RY 2 0E
M BROIDE
RY 0 0
T
O T AL 1
00 0T
O T AL 1
00 0

S
U IT %MO
NEY 0ACC ES
SORIE
S %MO
NEY 0
PL
A IN 72 0T
IE S 15 0
WH ITE 2 0HA NKY 4 0
PRINTED 2 0T
IEP IN 3 0
S
TR IPES 15 0S
H O CKS 17 0
CHE C
KS 5 0BE
L T 4 0
E
M BROIDE
RY 4 0S
U ITPIN 15 0
T
O T AL 1
00 0PE
R FUM E 17 0
WE LLE
T 25 0
T
O TA L 1
00 0
•Top 3 brands in suiting are Raymonds, vimal and reid n Taylor and in shirting
are Arvind, Raymond, vimal and Century is also there.
•Quality, Color and Price are most critical factor of final buying decision
•The best view of advertisement are news paper and hoardings
•Instant Discount and Free Gifts are best factor to increase conversion
•In coming future customer tendency will get increase by stitching their fabric
with retailer/customized tailor
•Top 4 critical factor of choosing shopping destination of potential customer
are discount & offer, Brand name, Events & Promotion and Location of the
store
•Ahmadabad potential customer like TOI in newspaper and Radio Mirchi in
Radio FM , which are best method of promotional media
•Price, color and variety are most 3 respective reason behind the less conversion
•Main buying destination of fabric buying in Ahmedabad are C.G. Road,
Ashram Road and Relief road
•Perfumes, Ties and wallet are most preferable accessories buying with fabric.
•Sale per square feet of Flagship, Experience and Value store are 1209, 1008
and 1134 Rs. Respectively for Ahmedabad .
 Suggestions
The location of the flagship, experience and value are-
•Flagship:- CG Road, Law Garden and Iscon Char Rasta
•Experience :- Bapunagar, maninagar, Bopal, Sattelite road,
Shivranjni Char Rasta, Vastrapur Lake, Gurukul, Thaltej, Drive-in
Road, Sola, income tax, Ashram Road Ellise bridge, Relief Road,
10 Acer mall Raipur, and Chandkhera.
•Value store:- CTM, Bapunagar, Shahibaugh, Relief Road-2,Raipur,
Naranpura, gurukul, satellite, Paldi, Ashram road, Chandkhera,
Shivranjani, Lal darwaja, Paldi, Ambavadi, Law garden , Drive-in
Road etc.
•Proper timely meeting with retailers which are not satisfied with
the management of the company, by which retailor’s they could get
more margin comparission to wholesaler’s margin