A PROJECT REPORT ON

A STUDY ON HOME LOAN

PREPARED FOR-LIC HOUSING FINANCE LTD

JEEVAN PRAKASH BUILDING

CIVIL LINES ALLAHABAD

SUBMITTED BY- GUIDED BY-

DEEKSHA DWIVEDI MR. SHARAD KUMAR SHARMA

ROLL No. BBA/3008/2013

COMPANY PROFILE
Founded 19-June-1989
Founder Life insurance company of India
Headquarter Mumbai , India
TYPE Public Limited

Area served India

Industry Real Estate
products Home loans, mortgage loans
subsidiaries LICHFL Care Homes Limited
LICHFL Financial Services Limited
LICHFL Asset Management Company Private Limited
1.) IT WAS INCORPORATED ON 19TH JUNE, 1989.

2.) LIC HOUSING FINANCE LTD IS ONE OF THE LARGEST HOUSING FINANCE COMPANY IN

INDIA.

3.) THE COMPANY IS ENGAGED IN THE BUSINESS OF PROVIDING LOANS FOR PURCHASE,

CONSTRUCTION, REPAIRS AND RENOVATION OF HOUSES.

4.) THE COMPANY IS HAVING THEIR REGISTERED AND CORPORATE OFFICES AT MUMBAI.

5.) 7 REGIONAL OFFICES, 13 BACK OFFICES AND 190 MARKETING UNITS ACROSS INDIA.
VISION:

COMPLETE FINANCIAL SOLUTION TO SECURE YOUR FUTURE.

MISSION:

TO GROW STEADILY AND SUSTAINABILY IN OUR CUSTOMERS MIND AND MONEY SPACE.
 BOARD OF DIRECTORS
OF THE COMPANY
1 Mr. Surya Kumar Roy Non-Executive Nominee Director

2 Mr. S. B. Mainak Non-Executive Nominee Director

3 Mr. K. Narasimha Murthy Non-Executive Independent Director

4 Mr. S. Ravi Non-Executive Independent Director

5 Mr. B. N. Shukla Non-Executive Independent Director

6 Mr. Jagdish Kapoor Non-Executive Independent Director

7 Ms. Savita Singh Non-Executive Independent Director

8 Mr. T. V. Rao Non-Executive Independent Director

SENIOR EXECUTIVES OF THE COMPANY
Mr. Nitin K. Jage General Manager (Taxation) & Company Secretary
1
Mr. Ajith Kumar L General Manager (Accounts, CRM and Legal)
2
Mr. Meena L C General Manager(Marketing - Retail & Corporate, Market Research)
3

Mr. Shekhar P General Manager(IT & HR,OS, Estates)

4
Mr. Narayanan P Chief Financial Officer
5
Mr. Nikhil Jain Chief Manager (Subsidiary Monitoring, Risk Management & Audit Department)
6
Ms.Purti Samant Chief Manager(Project Finance)
7
Mr.Soumitra Chatterjee Chief Manager(Credit Appraisal)
8
Mr. N. Mahesh Chief Manager (Recovery, PR & Publicity)
9
ALLAHABAD AREA OFFICE STAFF
SR NO. NAME POST

1 SHARAD KUMAR SHARMA AREA MANAGER

2 RAKESH KUMAR DUBEY SENIOR ASSOCIATE

3 SUDIPTA CHAKARVORTY ASSOCIATE

4 VIJAY PATHAK ASSOCIATE

5 SATISH ASSOCIATE
The LICHFL Advantages
Organized, Integrated and Professional Approach.
Strong Brand - Synonymous with Transparency, Trust and Credibility.
Experience in the field of real estate and financing.
Vast Network of Agency Force and Branch Network.
Large pool of experienced staff.
Additional in-house facility & expertise to provide home finance to customers.
Reliable advice as per requirements and budget of customer at the best terms and price.
Highly experienced team of Over 773 Direct Sales Agent (DSAs), 3400 Home Loan Agents (HLAs)
and 615 Customer Relationship Associates.
Existing network & relationship with service providers.
In-house facility to provide home finance.
Expertise in Legal and Technical Scrutiny of Property Relationship with leading Developers across the
country.
Thorough understanding of processes.
 LOANS
Loans are offered as per different target groups of consumers. Thus, there are lic
housing finance schemes offered as loans according to different borrower-category,
such as:
Corporate loans
Loans meant specifically for builders as well as real estate developers
Home-loans Page
Loans aimed at professionals
 WHY LICHFL IS A BEST
CHOICE?
LICHFL provides:

Lowest Interest Rate.

Easy application, quick approvals.

Largest Network.

No Hidden Costs.

The Company has been rated as FAAA/Stable by CRISIL.

 COMPETITORS IN
SBI: MARKET

Bank of Baroda:

United Bank of India:

ICICI Home Finance :

SUBSIDIARY COMPANIES
LICHFL FINANCIAL SERVICES LIMITED

LICHFL CARE HOMES LIMITED

LICHFL TRUSTEE COMPANY PRIVATE LIMITED

LICHFL ASSEST MANAGEMENT COMPANY

PRIVATE LIMITED
OBJECTIVES OF THE STUDY
TO HAVE AN INSIGHT INTO THE ATTITUDES AND BEHAVIOURS OF
THE CUSTOMERS.

TO FIND OUT THE DIFFERENCES AMONG PERCEIVED SERVICE

AND EXPECTED SERVICE.

TO UNDERSTAND CONSUMERS PREFERENCES.

TO ACCESS THE DEGREE OF SATISFACTION OF THE CONSUMERS

LIMITATIONS OF THE STUDY
TIME CONSTRAINTS

SAMPLE SIZE

ACCURACY

IT WAS DIFFICULT TO FIND RESPONDENTS AS THEY WERE BUSY

IN THEIR SCHEDULE, AND COLLECTION OF DATA WAS VERY
DIFFICULT. THEREFORE, THE STUDY HAD TO BE CARRIED OUT
BASED ON THE AVAILABILITY OF RESPONDENTS.
1) YOUR RESIDENCE IS?
RESIDENCE IS PERCENTAGE
Owned 47
Rented 13
Company Provided 4
Parental 26
TOTAL 100
2.) IF OWNED THEN?

CUSTOMER PREFERENCE PERCENTAGE

Financed 6
Self-Financed 41
TOTAL 47
3.) Are you interested in taking loan for extension and renovation?

CUSTOMER PREFERENCE PERCENTAGE

YES 4
NO 96
TOTAL 100
4.) ARE YOU INTERESTED IN PURCHASING HOUSE?

PURCHASING HOUSE? PERCENTAGE

YES 20
NO 80
TOTAL 100
5.) IF YES HOW ARE YOU PLANNING TO FINANCE IT ?

CUSTOMERS PREFERENCE PERCENTAGE

LOAN 19
OWN FUND 1
TOTAL 20
6.) IF LOAN, FROM WHERE ?

LOAN FROM WHERE? PERCENTAGE

SBI 7
LIC HFL 5
HDFC 1
NOT MENTIONED 6
TOTAL 19
7.) OCCUPATION ?

OCCUPATION PERCENTAGE
SERVICE 67
BUSINESS MAN 31
OTHER 2
TOTAL 100
8.) ANNUAL INCOME?

ANNUAL INCOME PERCENTAGE

BELOW 2 LACS 26
2 - 5LACS 55
ABOVE 5 LACS 19
TOTAL 100
9.) MOST PREFERRED ORGANIZATION FOR TAKING HOME LOAN ?

MOST PREFERRED PERCENTAGE

ORGANISATION
SBI 62
LIC HFL 24
INDIA BULLS 3
HDFC 9
DHFL 1
OTHER 1
TOTAL 100