Industry Analysis:

Ice Cream

An Exploration on the Local Ice Cream

Markets Performance and Trends
The Significant
Players
Vision

Our vision is to grow our business, while

decoupling our environmental footprint
from our growth and increasing our
positive social impact.
Purpose

We continue to believe that business must make a

positive contribution to addressing the challenges the
world faces and that this is the only way a business
will succeed. In 2009, we launched The Compass
our strategy for sustainable growth, setting out our
determination to build a sustainable business for the
long term.
Ambitions

We have defined three

overarching ambitions which will
guide our work towards
achieving our 2020 commitments
and supporting the achievement
of the UN Sustainable
Development Goals.
Purpose

Inspired by the scientific breakthrough of our founder,

Henri Nestl, guided by our values and with nutrition at
our core, we work alongside partners to enhance quality
of life and contribute to a healthier future.
Vision

They have envisioned their Research and

Development to become the food industry leader
in nutrition, health and wellness.
Other Significant Players
Vision/Mission

To provide the best all-natural ice cream products to

consumers both here and abroad.
To promote health consciousness by providing quality
all-natural products thereby improving the quality of life.
To encourage fellow Filipinos to patronize Filipino-made
products by manufacturing and marketing consistently
high quality ice cream, thus, giving consumers added
value for their money.
To ensure the manufacture of quality products consistent
with, if not surpassing global standards and eventually
becoming a source of pride for the Philippine Dairy
Industry.
Vision/Mission

To delight our customers with the

best gelato and ice cream experience by
using only the best ingredients.
Vision
Dan Erics Grand Ice Creams
vision is to bring high quality ice
cream closer to everyone
regardless of age, ethnicity and
financial capacity. We care
about determinedly spreading
the pleasure of affordable and
delightful ice cream
indulgence.
Mission
At Dan Erics Grand Ice Cream, we
make ice cream the right way. With our
dedication to satisfy every customer,
our products are prepared by our
value-driven people inspired by our
core principles of quality, affordability
and consistency. We always aim to
provide everyone a remarkable and
reasonably priced ice cream
experience they will never forget.
Ice Cream Performance
in the Market
Selecta
Nationwide leader in the Ice Cream Industry
having 77% of the overall market share, with
the masses as their target market.

Carmens Best
Performs lower in the market, Having a
relatively lower market size due to its
premium branding and more expensive ice
cream.

Arce Dairy and Dan Erics

Can be seen in sari-sari stores, and similarly
share very small market shares.
Economic Social Cultural
Demographic External
Factors Environmental
Political Legal Government
Technology
Economic Factors like price
increase of raw materials
(sugar tax) and increase in
electricity cost
Social. Ice cream is
considered as necessity in
birthday parties and family
get-togethers
Cultural. Similar to being
commonly served in parties,
it is also considered a great
pasalubong.
Demographic/
Environmental. People tend
to patronize ice cream as
refreshment for hot weather.
Technological. Healthier
types (Low-calorie, low-fat or
additive free) as consumer
preference.
Technological. Development
such low temperature
extrusion, ultra high
pressure homogenization
and cryogenics
Sources:
Uniliver Philippines. (2017). Our vision. Retrieved August 16,
2017, from https://www.unilever.com.ph/about/who-we-
are/our-vision/

Carmens Best Ice Cream. Facebook Page. About Us.

Retrieved August 16, 2017, from
https://www.facebook.com/pg/CarmensBest/about/

Dan Erics Grand Ice Cream. Facebook Page. About Us.

Retrieved August 16, 2017, from
https://www.facebook.com/pg/DanEricsGrandIceCream.ph/ab
out/

Arce Dairy Ice Cream. Facebook Page. About Us. Retrieved

August 16, 2017, from
https://www.facebook.com/pg/arcedairyph/about/?ref=page_in
ternal

Nestl. (2016). R&D. Our vision. Retrieved August 16, 2017,

from https://www.nestle.com.ph/randd/ourvision
Thank YOU