Coins for Cleaner Water

American Chemical Society

In partnership with
Proctor & Gamble
This is Drinking Water
The World Water Crisis

Almost 1 billion people without

access to clean water

Many rivers too polluted

to support life

1.8 million people lose their lives

from diarrhea caused
by unsafe drinking water

50% of hospital beds

occupied because of
water-related diseases

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Water is a Womans Issue

Women spend 40 billion hours

hauling water
Average woman walks 6km or 3.75
miles a day to collect water
Women are responsible for children
who are sick and dying
More than 50% of deaths of women
with HIV/AIDS in Africa is from
diarrhea
Leading women are starting to
mobilize around water as a
womans cause

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Why Household Drinking Water?

4,000 children die every day from

water-borne disease more than
HIV/AIDS, malaria & measles
combined
CDC and P&G collaboration helped
demonstrate that household water
treatment can improve health
P&G powdered water purification
technology developed to address
this issue

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Childrens Safe Drinking Water
Program

Provides safe drinking water to people who really need it

for just pennies on the dollar.
P&G Purifier of Water

Reverse engineered current

municipal water treatment process
Small packet to treat 10 liters of
water using coagulation,
flocculation and disinfection
Uses same ingredients used in
municipal systems
- Calcium Hypochlorite as
Disinfectant
- Ferric Sulfate as Coagulant
Laboratory and Field Testing

Very effective in visually cleaning

dirty water
Effective in killing bacteria
(>99.99999%) and viruses
(>99.99%) that cause typhoid,
cholera, and hepatitis
Effective in removing chlorine
resistant parasites like giardia and
cryptosporidium (>99.9%)
Effective reduction in heavy
metals
(e.g. arsenic and lead), organics,
and pesticides
Health Intervention Studies

Six studies, More than 25,000

People showed Average
Diarrhea Reduction of 50%
Diarrhea Reduction
Guatemala
(2 Studies, Rural)
Kenya (Turbid water)
Pakistan (Urban)
Liberia (Refugee camp)

Arsenic Removal
Bangladesh
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P&G Childrens Safe
Drinking Water Program

P&Gs global cause P&G Live,

Learn and Thrive focuses on the
development of children in need,
ages 0-13,
The Childrens Safe Drinking Water
Program is our signature global
program
CSDW is a not-for-profit program
with two focus areas social
markets and emergency response
Sustained Efforts in Developing
World

Work with international social

marketing experts including PSI
with USAID support in several
countries

Existing programs in 14 countries

Work with community based

groups, schools, clinics to create
habit change

Increases product availability,

creates jobs, and is sustainable
Emergency Relief

P&G packets are easy to transport, shown

to be well accepted & used correctly in
emergencies
Distributed in most major disasters
tsunami, floods, earthquakes, hurricanes,
cholera outbreaks in Africa
Global partners include:
AmeriCares
CARE
Catholic Relief Services
IFRC (Red Cross)
Population Services International (PSI)
UNICEF
World Vision

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P&G Childrens Safe Drinking Water
Program Global Reach
P&G CSDW Efforts to Date

Delivered over 4.9 billion liters

14 Social market countries

Emergency relief provided in more

than 65 countries

Prevented over 202 million days of

diarrhea

Helped save tens of thousands of

lives

Goal: Save One Life Every Hour

by 2020
ACS GOAL

Provide 1.5 million liters of safe drinking water by the end of 2012

How can you help?

Donations by ACS members and members of your community

Collect money during outreach events
Partner with local businesses to collect money
Share the facts related to safe drinking water
How You Can Help

Help support the P&G Childrens Safe Drinking

Water Program. Every bit helps.

Tell your family & friends about water issues around the world
Write a letter to your Representative & encourage them to support water
issues
Conduct a fundraiser to support water programs in developing countries

$1.00 gives a child clean water for 50 days.

$7.50 gives a child clean water for a year.
$30.00 gives a family clean water for a year.

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More Information and Sending
Your Funds

Additional information can be found at

www.csdw.org
Checks (DO NOT MAIL CASH) should
be made payable to and mailed to:
American Chemical Society
Attn: Development Office
1155 Sixteenth Street, NW
Washington, DC 20036

o Please indicate that the check or money order is

for the Coins for Cleaner Water project.
o All donations are tax deductible and receipts will
be issued to donors who pay by check or money
order. For more information about obtaining
individual receipts, email olsa@acs.org.
Chemists Providing Safe Water
Through Chemistry

Its the right thing to do.

 Together, we can make a difference!

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