Alan Garratt

Invention - Innovation Income

WIPO Forum on Intellectual Property

Cardiff

10th and 11th September 2008

 Invention
nnovators
Innovation
ounselling
dvisory
ervice
cotland
 Established 1999
Funded by The Scottish Government
Impartial
Non-commercial
Confidential

FREE
Not a funding programme
Does NOT do work of Patent Attorneys or
other Professionals
 What is ICASS?

Service that facilitates, the protection, development

and commercialisation of innovative ideas
originating in Scotland

Early
stage One to one
Interven
tion
 What does ICASS do?

Counselling
Talking through ideas
Asking basic questions
Putting ideas in context
Commercialisation issues
Advice
Intellectual Property
Product development
Establishing IPR
How to Protect IP
Investigating originality
Confidentiality

Licensing

Signposting
How is ICASS delivered?

Nationally throughout Scotland

7 Specialist Advisors

Over 34 locations
 Enquiry Profile
1999 2008
Lone Inventors Lone Inventors
Businesses Businesses
Inventions Inventions
Business ideas
business
Innovation
business
20%

40%
80%
individuals
individuals 60%

Invention Innovation
 Do all businesses Innovate?

Do all businesses realise they Innovate?

 Innovation
in Business

Product System

Most IP

Research & Development Business Procedures

New Technologies Operational Methodologies
Product Design Marketing Strategies
Manufacturing Processes HR Relationships
Functionality Customer Relations
Least IP
Product System
Product

Commercialisation

System

Product & Support for

System Support Commercialisation
 Typical ICASS Client Journey

Typical Enquiry Sources

Individuals Businesses Business Gateway Website
Enterprise Network Local Authorities Academic Institutes Patent Attorneys
Direct e-mail to Web access Telephone
Personal Local to central Counsellor
Contact Counsellor admin or Office

Enquiry Evaluation
Not ICASS Yes ICASS
Refer back ICASS
or Signpost Counsellor
on to most External
appropriate First stage First stage
support technical technical
support support

Second Stage Support Needs

Market Identification & Research
External Provision Business Planning Finance Advice
of Second Stage Grant / Support Funding
Support Product Design - Prototyping
Mentoring Support
 Innovation????

Why? To get an advantage over competitors

React to change
Avoid being left behind or overtaken
Survive
What? Doing something in a different, novel
and better way, not obvious to others.

How? Think out of the box

Challenge the established

When? Continuously

BUT Keep an eye on the costs and benefits

 income

costs
costs

income
 Less than 2% of Patents Make Money

% FAIL to Odds of reaching

First Sale
Invention Source get to
(Odds of Profit is
First Sale far less)

University Inventors 93% 1 in 14

Independent Inventors 93% 1 in 14
Internal Company Ideas 98.6% 1 in 71
Promoters 99.9% 1 in 3,400

Sources: AUTM FY 2005 U.S. Licensing Survey

Academy of Management Journal 2005, Vol 48, No 5, p 814 - 829
The Economic Journal, 113 (January 2003) pages 226-239
 ICASS Enquiry Analysis

73% - product related

25% products 26% products

in development developed for
market

Product & Support for

System Support commercialisation
 John Logie Baird awards for
innovation
Not just a gong package of business
support
Categories Package of Support

Impact Through Innovation Support workshops

Achievement in Innovation All applicants
Public and Third Sector Regional winners
Entrepreneurial Spirit Finalists
Showcase event
Young Inventor
Advanced support workshops
Category winners
Award money
Commercialisation workshops
Pitch to Business Angels
Visual display to show energy usage
Electricity, Water, Gas
April 2006 approached ICASS
April 2008 first production units available
Awards include
2008 Female Inventor of the Year

Prevention of midges entering buildings

2007 - Approached ICASS Advisor
Prototype developed and trialed
2008 product fully developed
UK and USA Military interested
Installed at various sites
Innovation Award
Invention is part of Innovation

NOT the SAME

Business innovates to survive
IP tool of Innovation
Flexible
Innovative
Meaningful
Relevant
IP bodies do the same
Work in harmony with support
for commercialisation
ith ithout

CASS
nnovation nnovation
CASS

rofitable otential

utcome bsolescence
 Thank you

ICASS and Partners in Prosperity

Innovation