TEAM " WE DO IT"

A COM M UN ICATION PLAN

N IKE
PRESEN TATION ON

BCOM 314 | ELLER COLLEGE OF M AN AGEM EN T

NIKE

M EE T
OUR TEAM

CAITLIN AUDREY VALERIA

BROWN WATE LEON

M ICHAEL BRANDON M ELISSA

PRADETTO M ATZUK KAHN

COM M UN ICATION PLAN PRESEN TATION

NIKE CAITLIN

A QUICK

OVERVIEW
Situation
Background
Analysis
Recommendations
Response
Budget
Conclusion
Q&A

COM M UN ICATION PLAN PRESEN TATION

NIKE AUDREY

20 years
SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
N IKE AUDREY

IN TERN AL
N ARRATIVE

EXTERN AL
N ARRATIVE

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE MICHAEL

NIKE' S

BACKGROUN D OPPORTUNITY

MANUFACTURING
STRATEGY

F AIR LABOR
ASSOCIATION

HTTP:/ / W W W .FAIRLABOR.ORG/

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE CAITLIN

LOOKIN G AT THE ISSUES:

AN ALYSIS
PAST PERFORM AN CE AN D FUTURE GOALS

HTTPS:/ / W W W .THEGUARDIAN .CO M / BUSIN ESS/ 2017/ JUN / 25/ FEM ALE- CAM BODIAN - GARM EN T- W ORKERS- M ASS- FAIN TIN G

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
N I KE C A IT L I N

RECOMMENDATIONS
INCREASE AUDITS THROUGH THE FAIR LABOR ASSOCIATION &
CREATE MARKETING CAMPAIGN TO SHOW NEW STANDARDS OF OPERATION

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE MELISSA

INCREASE
AUDITS

CONTINUAL AUDITS REGARDLESS

OF PAST PERFORMANCE THROUGH
FAIR LABOR ASSOCIATION

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE MELISSA

BENEFITS THROUGH

MANAGER TRAINING

Company Experience Potential

Culture Enhancer Benefits

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE VALERIA

MARKETING
STRATEGY

REBUILD OUR BRAND THROUGH

PROMOTING INSPIRATION

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
 NIKE VALERIA

TIM ELIN E
JAN 2018 MAR 2018 JUL 2018 AUG 2018
Semiannual Audit Training Session Based Semiannual Audit Begin Shooting
Begin R&D Off Feedback Manager Evaluations Commercial

DEC 2018 JAN 2019

NOV 2018
Finish Marketing Semiannual Audit
Licensing and
Campaign Manager Evaluations
Finalize Commercial
Release Campaign

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE BRANDON

20.75
Million
In Added
Budget

SITUATION > BACKGROUN D > AN ALYSIS > RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE BRANDON

DETAILED BUDGET

SITUATION > BACKGROUN D > AN ALYSIS > RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE BRANDON

$120 Million
Return on Investment
https://qz.com/1042298/nike-is-facing-a-new- wave-of-
anti-sweatshop-protests/

SITUATION > BACKGROUN D > AN ALYSIS> RECOM M EN DATION S > RESPON SE > BUDGET > CON CLUSION
NIKE

IN DEX

Situation Background
Opportunity
Recommendations
Audits
Marketing Strategy
Timeline
Budget