STRENGTHS (+)

Strong Brands.
Cheap Resources.

WEAKNESSES ()
High Costs.
No Patents.

OPPORTUNITIES (+)
Technology.
Low Trade Barriers.

THREATS ()
Regulations.
Trade Barriers.

CAREER CHANGE SWOT ANALYSIS

Product Place Price Promotion
Textile Beximco Ind. Price List Advertising.
Jute Park Sarabo. Discounts Personal Sels.
Ciramicks. Kasimpur,
Gazipur

Marketing Mix
 Relative Market Share
HIGH LOW
Beximco Real State.
Textile. Beximco
HIGH Beximco
Market Growth rate
Jute.
Pharma.

QUESTION
STARS
MARKS

BCG Matrix
CASH
DOGS
COWS

Cemical Beximco
IT Divison Ciramikes.
LOW
Trading
Divison.
 Independent Television seeks to be Bangladeshs number one 24-hour news
channel, where viewers will find a full spectrum of news and analysis
Mission

Independent Television intends to set the world class standards in

Bangladesh's broadcast industry, putting people high on the agenda
Vision

ndependent Television will carry news, break news and make news through
investigative reporting in a way that is not done before in the country.
Technologically superior at home and in South Asia, the channel will be a hub
Goal of journalistic professionals.
Business Objectives Marketing Objectives

Increase Market
Volume of sales.
Coverage.

Wider product Increase

line. Networking.

Innovation. Creat New Market