JEISON JOSE TORDECILLA B

Company information

FRUTTAL LTDA

DELIFRITU

The company will devote itself to the production and

commercialization of fruit pulp, dehydrated and frozen in its
different presentations.
 Company history
History of the company in detail The company was created as a business proposal analyzing the foreign market and the production and
Advertising has been traditionally done? the workforce and the product is decided to create a company as a source of work and to take advantage
of local fruit production

What kind of advertising and what issues were addressed We work in quality advertising, health publishes improvement of life by consuming fruits and
environmental environment of conservation of the environment

What were the objectives of previous campaigns he objectives were the penetration of the market and knowledge of profit

What are the characteristics of your product or service? The product may have a slight change in color, but not deflected due to defective alteration or
elaboration, the amount of vitamins it has, the different presentations and handling in quality and
packaging.
What is the current position of your product in the market? We are only in stage of penetration or entry to the market
The product or service
Description of the product or service with all its features: A product, not diluted, concentrated, or fermented, obtained by the disintegration and sieving of
Physical (if it has) the edible fraction of fresh, healthy, ripe and clean fruits. The pulp is the edible part of the fruits;
Chemical characterization (if it has) That is, the product obtained from the separation of the fleshy edible parts of the fruit by
Packaging (if it has) discarding the shell seeds and bagasse through appropriate technological processes
Benefits Carbohydrates 6.3 g
Trajectory (how long was it released) Lifecycle Protein 0.6 g
Legislation Lipids-fat 0.1 g
Water 92 g
Calories per 100 grams 2
Color: Intense and homogeneous, similar to the fruit of which the product has been extracted,
presenting a slight change in colour.
Aroma: Characteristic and intense of ripe and healthy fruit. Free from strange smells.
Flavor: Characteristic and intense of ripe and healthy fruit. Free of any strange, bitter,
astringent or fermented taste.
Consistency: You must feel in your mouth smooth and homogeneous, without foam or foreign
particles.
NTC 404, NTC 512-1, NTC 4592, NTC 1364, NTC285, NTC 1 236, NTC 440, NTC 4132.
Commercial packaging
Packing in modified atmosphere a small box of 35x25
1000 g polyethylene Plastic bag
2000 G polyethylene Plastic bag
3000 g polyethylene plastic bag
155 day Keep it in constant freezing from-18 to-20 C
 Project objectives
The main objective is to create industry in L cities and
exploit maximum product while the company positions
in the market achieving greater profitability and stability
being the number one in food marketing

Schedule
Include the distribution channels for the products of your Producer of Fruttal Ltda
project: Distributor (direct Sales companies Grupo ex! To,
Direct Olimpica, Mercahogar among others)
Indirect Consumer
Producer of Fruttal Ltda
Retailers (neighborhood store)
Ventas dirrecta (retailers;) (neighborhood stores)
telemarketing)
Consumer
Analyzing the diagnosis of our current situation after verifying the axiom of the company, both internally and
externally verifying the matrix of (SWOT) and what s corporate principle where our objective
Objective: To create and maintain a price of the product that company Fruttal offers of which maintaining the cost of
production to maintain a profit margin 40% of value so be competitive with the price offered by the market without
damaging the market

Sales Plan Objectives:

Search for market penetration and acceptance through marketing and sales strategies, which seeks the position at
national and international level with our different products seeking a self sustainability and growth of our base
market by providing Quality in our product by dedicating to manufacturing, distributing and marketing to achieve
the satisfaction of our customer.
Since this corporate principles and the foundation of the organizational culture therefore the critical point s affects
the influence of company in both the technology and the policies, rules, procedures and descriptions of the workers
engaged in the activities, We define that the values that it gives must better to achieve the goals and objectives of
company
So the values as
1. Respect for the client: improving the growing and rights of the citizens, of the clients and collaborators in
their daily life help business growth, this improving the quality of life will create an excellent working climate
2. Quality: E improve the processes and quality of our product provide a reliability to highlight is part will help
the company as a part Q must grow with the market and improve over time
3. Productivity: Facing LOA remained and market growth looking for the activity to be of efficient, efficient,
and cost-effective type.
4. Services maintain the responsibility of the member and commit to all alike
5. Belonging: Create an atmosphere of belonging of the client workers and placers
6. Social responsibility: Improves the day-to-day image of the company.
 Company cost
Therefore the cost of company will be
COSTOS DE PULPA DE FRUTAS
COSTOS DE FRUTAS DESHIDRATA
ID Descripcion Requerimiento Costo por dias Costo mes Costo por aos
ID Descripcion Requerimiento Costo por dias Costo mes Costo por aos
Materia prima 100 kg $1.630.000 $ 48.900.000 $ 586.800.000 Materia prima 100 kg $1.630.000 $ 48.900.000 $ 586.800.000
M.D.F M.D.F Insumos directos 110 $ 200.000 $ 6.000.000 $ 72.000.000
Insumos directos 110 $ 200.000 $ 6.000.000 $ 72.000.000
Envases 110 $ 77.000 $ 2.310.000 $ 27.720.000 Envases 110 $ 77.000 $ 2.310.000 $ 27.720.000
Conductor 1 $ 32.862 $ 985.855 $ 11.830.260 supervisor 1 $ 32.862 $ 985.855 $ 11.830.260
M.O.D Aux de conductor 2 $ 65.724 $ 1.971.710 $ 23.660.520 M.O.D Aux 1 $ 32.862 $ 985.855 $ 11.830.260
Operario de maquinaria 4 $ 131.447 $ 3.943.420 $ 47.321.040 Operario de maquinaria 1 $ 32.862 $ 985.855 $ 11.830.260
Servicio General 1 $ 32.862 $ 985.855 $ 11.830.260 Servicio General $ - $ - $ -
M.O.I Vigilancia 2 $ 65.724 $ 1.971.710 $ 23.660.520 M.O.I Vigilancia $ - $ - $ -
Mantenimiento 1 $ 32.862 $ 985.855 $ 11.830.260 Mantenimiento $ - $ - $ -
Energia $ 403.413 $ 12.102.400 $ 145.228.800 Energia $ 403.413 $ 12.102.400 $ 145.228.800
Agua potable $ 50.000 $ 1.500.000 $ 18.000.000
Agua potable $ 50.000 $ 1.500.000 $ 18.000.000
Servicio Gas natural $ 1.667 $ 50.000 $ 600.000 Servicio Gas natural $ 1.667 $ 50.000 $ 600.000
arrendamiento $ 40.000 $ 1.200.000 $ 14.400.000
arrendamiento $ 40.000 $ 1.200.000 $ 14.400.000
Telefonia $ 3.333 $ 100.000 $ 1.200.000
Telefonia $ 3.333 $ 100.000 $ 1.200.000
TOTAL $ 2.766.894 $ 25.796.805 $ 309.561.660
TOTAL $ 2.503.999 $ 17.909.965 $ 214.919.580

COSTOS DE FRUTAS CONGELADA

ID Descripcion Requerimiento Costo por dias Costo mes Costo por aos
Materia prima 100 kg $1.630.000 $ 48.900.000 $ 586.800.000
M.D.F Insumos directos 110 $ 200.000 $ 6.000.000 $ 72.000.000
Envases 110 $ 77.000 $ 2.310.000 $ 27.720.000
operador limpieza de fruta 1 $ 32.862 $ 985.855 $ 11.830.260
M.O.D operario de pelado 2 $ 65.724 $ 1.971.710 $ 23.660.520
Operario de maquinaria 1 $ 32.862 $ 985.855 $ 11.830.260
Servicio General $ - $ - $ -
M.O.I Vigilancia $ - $ - $ -
Mantenimiento $ - $ - $ -
Energia $ 403.413 $ 12.102.400 $ 145.228.800
Agua potable $ 50.000 $ 1.500.000 $ 18.000.000
Servicio Gas natural $ 1.667 $ 50.000 $ 600.000
arrendamiento $ 40.000 $ 1.200.000 $ 14.400.000
Telefonia $ 3.333 $ 100.000 $ 1.200.000
TOTAL $ 2.536.861 $ 18.895.820 $ 226.749.840
 Expenses

GASTOS
Nemotecnico Descripcion Requerimiento Gastos por dias Gasto mes Gasto por aos
Administrador 1 $ 33.333 $ 1.000.000 $ 12.000.000
Administrativo Ejecutivos 1 $ - $ - $ -
Secretaria 1 $ - $ - $ -
Publicidad $ 13.889 $ 416.667 $ 4.999.999
Venta
vendedores 2 $ 65.724 $ 1.971.710 $ 23.660.520
Papeleria $ 1.667 $ 50.000 $ 600.000
Productos de Aseo $ 10.000 $ 300.000 $ 3.600.000
Suministro
Aceite $ 13.333 $ 400.000 $ 4.800.000
A.C.M.P $ 200.000 $ 6.000.000 $ 72.000.000
TOTAL $ 337.946 $ 10.138.377 $ 121.660.519
 Dehydrated fruit
COSTO *UND 29627

5%
MES 1 2 3 4 5
PRECIO caja $ 352.000 $ 352.000 $ 352.000 $ 352.000 $ 352.000
UNIDADES 7956 8354 8771 9210 9671
INGRESO $ 2.800.512.000 $ 2.940.537.600 $ 3.087.564.480 $ 3.241.942.704 $ 3.404.039.839
COSTO DE VENTAS $ 235.712.412 $ 247.498.033 $ 259.872.934 $ 272.866.581 $ 286.509.910

Utilidad Bruta $ 2.564.799.588 $ 2.693.039.567 $ 2.827.691.546 $ 2.969.076.123 $ 3.117.529.929

Utilidad Operacional 2.547.458.997 2.675.698.976 2.810.350.955 2.951.735.532 3.100.189.338
Utilidad Neta 1.655.848.348 1.739.204.335 1.826.728.121 1.918.628.096 2.015.123.070

7% Inflaccin
Arriendo 1.200.000 1.200.000 1.200.000 1.200.000 1.200.000
sueldos 4.957.565 4.957.565 4.957.565 4.957.565 4.957.565
40% 1.983.026
reservas y aportees parafiscales 1.983.026 1.983.026 1.983.026 1.983.026
administracion 6.700.000 6.700.000 6.700.000 6.700.000 6.700.000
papeleria 200.000 200.000 200.000 200.000 200.000
Servicios 2.300.000 2.300.000 2.300.000 2.300.000 2.300.000
Total costos fijos 17.340.591 17.340.591 17.340.591 17.340.591 17.340.591
Fruit pulp

COS+A3:G21TO *UND 29627

5%
ao 1 2 3 4 5
PRECIO caja $ 44.000 $ 44.000 $ 44.000 $ 44.000 $ 44.000
UNIDADES 40243732 42255919 44368715 46587150 48916508
INGRESO $ 1.770.724.208.000 $ 1.859.260.418.400 $ 1.952.223.439.320 $ 2.049.834.611.286 $ 2.152.326.341.850
COSTO DE VENTAS $ 1.192.301.047.964 $ 1.251.916.100.362 $ 1.314.511.905.380 $ 1.380.237.500.649 $ 1.449.249.375.682

Utilidad Bruta $ 578.423.160.036 $ 607.344.318.038 $ 637.711.533.940 $ 669.597.110.637 $ 703.076.966.169

Utilidad Operacional 578.405.516.112 607.326.977.447 637.694.193.349 669.579.770.046 703.059.625.578
Utilidad Neta 375.963.585.473 394.762.535.340 414.501.225.677 435.226.850.530 456.988.756.625

7% Inflaccin
Arriendo 1.200.000 1.200.000 1.200.000 1.200.000 1.200.000
sueldos 4.957.565 4.957.565 4.957.565 4.957.565 4.957.565
reservas y aportees parafiscales 40% 1.983.026 1.983.026 1.983.026 1.983.026 1.983.026
administracion 6.700.000 6.700.000 6.700.000 6.700.000 6.700.000
papeleria 200.000 200.000 200.000 200.000 200.000
Servicios 2.300.000 2.300.000 2.300.000 2.300.000 2.300.000
Total costos fijos 17.340.591 17.340.591 17.340.591 17.340.591 17.340.591

Impuesto 35%

131096207227689
 Frozen fruits
COSTO *UND 25368

5%
MES 1 2 3 4 5
PRECIO caja $ 35.000 $ 35.000 $ 35.000 $ 35.000 $ 35.000
UNIDADES 40243732 42255919 44368715 46587150 48916508
INGRESO $ 1.408.530.620.000 $ 1.478.957.151.000 $ 1.552.905.008.550 $ 1.630.550.258.978 $ 1.712.077.771.926
COSTO DE VENTAS $ 1.020.902.993.376 $ 1.071.948.143.045 $ 1.125.545.550.197 $ 1.181.822.827.707 $ 1.240.913.969.092

Utilidad Bruta $ 387.627.626.624 $ 407.009.007.955 $ 427.359.458.353 $ 448.727.431.271 $ 471.163.802.834

Utilidad Operacional 387.609.982.700 406.991.667.364 427.342.117.762 448.710.090.680 471.146.462.243
Utilidad Neta 251.946.488.755 264.544.583.787 277.772.376.545 291.661.558.942 306.245.200.458

7% Inflaccin
Arriendo 1.200.000 1.200.000 1.200.000 1.200.000 1.200.000
sueldos 4.957.565 4.957.565 4.957.565 4.957.565 4.957.565
reservas y aportees parafiscales 40% 1.983.026 1.983.026 1.983.026 1.983.026 1.983.026
administracion 6.700.000 6.700.000 6.700.000 6.700.000 6.700.000
papeleria 200.000 200.000 200.000 200.000 200.000
Servicios 2.300.000 2.300.000 2.300.000 2.300.000 2.300.000
Total costos fijos 17.340.591 17.340.591 17.340.591 17.340.591 17.340.591

Impuesto 35%

104281073931116
 Company income per year

0 1 2 3 4 5
INGRESOS OPERACIONALES 1.411.576.320 1.477.920.407,04 1.553.294.347,80 1.632.512.359,54 1.715.770.489,87 1.803.274.784,86
COSTOS DE VENTAS 615.429.300 646.816.194,30 679.803.820,21 714.473.815,04 750.911.979,61 789.208.490,57
G. OPERACIONALES DE ADMON 230.321.040 242.067.413,04 254.412.851,11 267.387.906,51 281.024.689,74 295.356.948,92
G. OPERACIONALES DE VENTAS 28.660.519 30.122.205,68 31.658.438,17 33.273.018,52 34.969.942,46 36.753.409,53
IMPUESTO A LA RENTA 85.946.474 107.433.092,16 134.291.365,20 167.864.206,50 209.830.258,13 279.074.243,31
DISPONIBLE 1.800.000 1.884.600,00 1.969.407,00 2.058.030,32 2.147.348,83 2.243.335,32
CARTERA 116.091.972 121.548.294,68 127.017.967,94 132.733.776,50 138.494.422,40 144.685.123,08
INVENTARIO 9.369.455 9.847.297,21 10.349.509,36 10.877.334,34 11.432.078,39 12.015.114,39
PROVEDORES 0 0,00 0,00 0,00 0,00 0,00
VARIACION DE KTNO 127.261.427 5.981.287,07 269.157,92 12.112,11 525,67 23,50
VARIACION EN AVTIVOS FIJOS 1.215.000.000 1.276.965.000,00 1.342.090.215,00 1.410.536.815,97 1.482.474.193,58 1.558.080.377,45
Conclusion:
The company Frutal LTDA based on the price offered by the market and cost price of the
company try to capture customer with a stable price for 1 years which company with a
profit margin of 40% which IRA diminishing significant mind to maintain R the price while
the coasts suffer a rise of the market this causing as a strategy that people fidelicen to the
product which in the following years we will try to raise the price which is adapted to the
market maintaining a balance between cost and price