Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
1
Learning Outcomes
2
Learning Outcomes
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Marketing Channels
LO1
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Marketing Channels
A set of
interdependent organizations
that ease the transfer of
ownership as products move
from producer to business
user or consumer.
5
Marketing Channel Functions
Overcoming discrepancies
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Specialization and Division of Labor
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Overcoming Discrepancies
8
Overcoming Discrepancies
9
Providing Contact Efficiency
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LO1 Review Learning Outcome
Marketing Channels
Marketing
Channel
Providing Specialization
and Division of Labor
Overcoming
Discrepancies
Providing Contact
Efficiency
Supply
Chain
11
Channel Intermediaries
LO2
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Channel Intermediaries
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Channel Intermediaries
Merchant
Wholesalers Take Title to Goods
Agents
and Do NOT Take Title to Goods
Brokers
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Factors Suggesting Type of
Wholesaling Intermediary to Use
Product characteristics
Buyer considerations
Market characteristics
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Channel Functions Performed
by Intermediaries
Contacting/Promotion
Transactional
Negotiating
Functions
Risk Taking
Physically distributing
Logistical Storing
Functions
Sorting
Facilitating Researching
Functions Financing
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Logistics
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LO2 Review Learning Outcome
Channel Intermediaries and Functions
CHANNEL CHANNEL
INTERMEDIARIES FUNCTIONS
Perform
Retailers Transactional
Wholesalers Logistical
Agents and Brokers Facilitating
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Channel Structures
LO3
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Channels for Consumer Products
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Channels for Consumer Products
Agents or
Brokers
Wholesalers Wholesalers
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LO3 Review Learning Outcome
Channel Structures
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Making Channel Strategy Decisions
LO4
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Channel Strategy Decisions
Factors
Level of
Affecting
Distribution
Channel
Intensity
Choice
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Market Factors
Customer profiles
Consumer or Industrial
Customer
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Product Factors
Product Complexity
Product Price
Product Standardization
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Producer Factors
Producer Resources
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Levels of Distribution Intensity
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Levels of Distribution Intensity
Intensity Number of
Objective
Level Intermediaries
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LO4 Review Learning Outcome
Issues Influencing Channel Strategy
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