Integrated

Marketing
Communication

Conducted By:
Aman Dhyani
Shambhavi Singh
Quiz Parts:
Mix Ques: There are 5 questions for each team, Read questions
Time limit is 25 sec By yourself!!!
If not answered then passed to another team,
No negative marking

True/ False
There are 5 questions for each team,
Time limit is 10 sec
No passing is allowed
Negative marking -1

Slogans Only 1 person will

Time limit is 15 sec answer through out the
If not answered then passed to another team quiz!!!
Negative marking -1
 There will
be a Ques,
with 4
options,
Select 1.

There are 5 questions

It includes print advertisement
Then there will be hint about the brand and its
association.
 After 25 sec,
automatically this
slide will appear
and sorry then your
ans will not be
accepted

Next team, with 5 sec

time limit.
&
+ 1 marks
Team- 1
Ques 1: In terms of a model of
communication, blogs, web sites, and
coupons are all examples of:
A)Encoding
B) transmission devices
C) Decoding
D) noise
Ques 1: In terms of a model of
communication, blogs, web sites, and
coupons are all examples of:
A)Encoding
B) transmission devices
C) Decoding
D) noise
Ques 2
A craftsman, he founded the Company in
Florence in 1921 as a small family-owned leather
saddlery shop. He began selling leather bags to
horsemen in the 1920s. As a young man, he rapidly
built a reputation for quality, hiring the best
craftsmen he could find to work in his atelier.In
1938, he expanded his business to Rome. Soon his
one-man business turned into a family business,
when his sons Aldo, Vasco, Ugo and Rodolfo joined
the company. Identify the brand he created ?
Gucci
Ques 3: The four "Ps" of marketing,
product, price, place (distribution), and
promotion are all part of:
A) Integrated Marketing Communications (IMC)
B) the marketing mix
C) the promotions mix
D) marketing management
Ques 3: The four "Ps" of marketing,
product, price, place (distribution), and
promotion are all part of:
A) Integrated Marketing Communications (IMC)
B) the marketing mix
C) the promotions mix
D) marketing management
Ques 4: Writing product publicity for an
integrated marketing communications
plan typically is a function of
A) promotion
B) public relations
C) marketing
D) advertising
Ques 4: Writing product publicity for an
integrated marketing communications
plan typically is a function of
A) promotion
B) public relations
C) marketing
D) advertising
Ques: 5 What is link between these brand?
Heineken
They are sponsors for the UEFA Champions League,
Chelsea and the rugby world cup.
Ques 1: Creating a position or
differentiated identity for a company, its
products or its services defines

A) promotion
B) public relations
C) Branding
D) advertising
Ques 1: Creating a position or
differentiated identity for a company, its
products or its services defines

A) promotion
B) public relations
C) Branding
D) advertising
Ques 2: The process of conveying a
message to others that requires six
central elements - a source, a message,
channel of communication, a receiver,
and the processes of encoding and
decoding is called:
A) exchange
B) dialogue
C) communication
D) promotion
Ques 2: The process of conveying a
message to others that requires six
central elements - a source, a message,
channel of communication, a receiver,
and the processes of encoding and
decoding is called:
A) exchange
B) dialogue
C) communication
D) promotion
Ques 3: How does advertising differ
from publicity?
A) total marketing communications strategy
B) Advertising is paid for by the sponsoring organization, and
publicity is not.
C) IMC (integrated marketing communications)
D) Advertising is not paid for by the sponsoring organization, and
publicity is paid.
Ques 3: How does advertising differ
from publicity?
A) total marketing communications strategy
B) Advertising is paid for by the sponsoring organization, and
publicity is not.
C) IMC (integrated marketing communications)
D) Advertising is not paid for by the sponsoring organization, and
publicity is paid.
Ques 4
What product owes it's name to a
town/municipality lying in the shaded region
depicted?
Tequila
Ques: 5
BOSE Noise Reduction
Headphones
Ques 1: The promotional mix element
that allows for the most immediate and
precise feedback from the customer is:

A) promotion
B) personal selling
C) marketing
D) advertising
Ques 9: The promotional mix element
that allows for the most immediate and
precise feedback from the customer is:

A) promotion
B) personal selling
C) marketing
D) advertising
Ques : 2 Red Bull is a brand of energy drink whose
target market is mainly young people looking for
a drink that can improve performance and
concentration. Advertisements for Red Bull can be
seen in bike shops and bars and as sponsors in
events like the running of the bulls and soccer
games. The marketing philosophy that
coordinates all these different approaches is
called:

A) IMC (Integrated Marketing Communications)

B) Synergy
C) managerial parochialism
D) touch point marketing
Ques :2 Red Bull is a brand of energy drink whose
target market is mainly young people looking for
a drink that can improve performance and
concentration. Advertisements for Red Bull can be
seen in bike shops and bars and as sponsors in
events like the running of the bulls and soccer
games. The marketing philosophy that
coordinates all these different approaches is
called:

A) IMC (Integrated Marketing Communications)

B) Synergy
C) managerial parochialism
D) touch point marketing
Ques 3: The key idea that encapsulates
what a brand is intended to stand for in
the market's mind, like "Gillette, the best
a man can get," is called a:

A) television advertisement.
B) public relations campaign
C) sponsorship
D) positioning statement.
Ques 3: The key idea that encapsulates
what a brand is intended to stand for in
the market's mind, like "Gillette, the best
a man can get," is called a:

A) television advertisement.
B) public relations campaign
C) sponsorship
D) positioning statement.
Ques: 4 Identify the print advertisement
Pringles Hot & Spicy
Ques: 5 Under whose brand they come ?
Yum! Brands
True/ False
Identify the tag lines/ slogans
 1

The Affordable Network Service

Dolphin
 2
With You all the Way
SBI
 3
The Sign of Excellence
Omega
 4
Think different.
The Citi Never Sleeps

5
CITIGROUP or CITIBANK
 1

Leading innovation
Toshiba
 2

The World's Local Bank

HSBC
 3

Kings of good times

Kingfisher
 4

The Power of Knowledge

The Economic Times
 5

There are some things that money cant buy

Mastercard
 1

Betcha cant eat just one

(Lays Potato Chips)
 2
When it absolutely, positively has to be
there overnight
FedEx
 2

For Managing Tomorrow

Business today
 3

American by birth Rebel by choice

Harley Davidson
 4

Because You're Worth It

 5

Its Time to fly

united Airlines USA