BPR

Daves Doughnuts case

Karouw, Axel Tuwaidan, Daniel
Worotikan, Devry Anthony, Alvido
Wurangian, Rizal Lensun, Evert
1. MISSION ANALYSIS
1.1 External customers

Pastry Shop Target :

primarily base personnel on the way to work two miles away
local civilian workers that stopped by on the way to work
tourist staying in the resort areas
local stores
Mainly of the morning crowd

Wedding Planning & Supply service Target:

weddings
birthdays
promotions
retirements
1.2 Key products & service

Pastry Shop :
Doughnuts
Cakes
Pies

Service :
Wedding Planning
Supply service
 1.3 Process Development Matrix

LIFECYCLE PASTRY SHOP WEDDING PLANNING AND SUPPLY SERVICE

REQUIREMENTS Receive order Receive request

ACQUISITION Acquire material Acquire supplies, material, and labor support

STEWARDSHIP Make product Execute arrangements

DISPOSITION Sell Product cleaned up and a bill is presented to the

customer
1.4 Mission Statement

The number one provider in their industries within the local community
produce and sell high quality doughnuts and pastries, as well to provide
wedding planning and supply services for the local community
1.5 Core Competencies

What knowledge, skills, and capabilities can we bring to

our mission today, and what knowledge, skills, and
capabilities can we develop to be competitive today?
What will our competitors do?
What knowledge, skills, and capabilities can we develop to
be competitive in the future?
1.5 Core Competencies

1. Service Supply

Product : Event planning and arrangement

Process :
execute customer request and establishment of a contract
event planning
Supply , material, and labor support ordering
execute event arrangement
complete when the event is cleaned up after the reception, and a bill is presented to the
customer
1.5 Core Competencies

Core competencies :

attention to detail
quality service
1.5 Core Competencies

2. Pastry Shop
Product : Doughnut
Process :
Receiving order
processing order (making product)
recording order
marketing process
product distribution
purchasing process
inventory process
1.5 Core Competencies

Core competencies :

high quality doughnuts and pastry

the best tasting doughnut in the area, based on the customers rate
pies and cakes superior to any offered but the competition
1.6 Process to Organization Matrix

Enterprise level
Pastry Shop
Wedding Planning and Supply Service
 Process to organization matrix
Enterprise level

Process Owner Staff Marketing & Sales Production Logistic

Pastry Shop D M D D M

Wedding Planning and D S D M M

Supply Service
 Process to organization matrix
Pastry Shop

Process Owner Staff Marketing & Sales Production Logistic

Receive Order S D

Acquire Material D S S M

Production S D M

Sell Product S M D S S
 Process to organization matrix
Wedding Planning and Supply Service

Process Owner Marketing & Sales Production Logistic

Receive request D M M

Acquire supplies, D D S
material, and labor
support

Execute D S
arrangements

cleaned up and a D
bill is presented to
the customer
2. Environmental Analysis
 2.1 SWOT Analysis

Strength
Weakness
Opportunities
Threats
Strength

Dave and Donna Experience :

food service area experience
managed several service support activities
Donna took pastry-cooking lessons
attention to detail
the quality of her service

wedding planning and catering market indicated few competitors

 Weakness

David saw no need for Strategic or Business Planning

95% of the tourist orders are not completed since Dave offers no delivery service

Special orders typically costs 15% more than re-supply during regularly scheduled supplier visits

Dave claimed that, his instincts had paid off for years. Therefore, he felt, his instincts should continue to
be the barometer of production

Both the staff and the Marketing & Sales Department claimed ownership for which product, and how
much of each product is produced and sold

Backorders for material caused Dave to establish a policy of three days notice for special orders to
ensure material could be on hand to complete the order
 Opportunities

Total area population increased by 15%

Numerous new construction projects have expanded the resort community

Rapidly expanding residential community near the bridge

Local county commission approved development and construction of a major convention center in the
resort area

At least ten new condominium complexes and eight hotels have already or will open within the next two
years

80% of call-in customers requested delivery

Use marketing studies as well as objective customer surveys to target local retail outlets as potential bulk
customers
 Threats

Draw down of military operations at the base decreased manning by 20%

Two new supermarkets have opened with bakery/deli operations and are presently undercutting Daves
prices on doughnuts and pastries by 25% along with a rapidly increasing share of the market

The area has experienced two hurricanes and three tropical storms in the last 10 years. Taxes, Insurance
and Rent have all increased

A Super Wal-Mart is now open near the resort across the bridge
2.2 Assumptions

1. Numerous of public places will be built

2. Daves Doughnut will continue to provide donuts with the most high-quality in
that area
3. Many new competitors will enter the market with new innovative ideas
4. The potential for increased customer
5. The increase in the company's budget
6. Potential changes to systems and processes within the company
3. Performance Analysis
3.1 Vision and Values Statements

They are committed to :

Quality Products
Customer Service
Honesty
3.2 Goals (Future State)

Theyd like to be the number one provider of Doughnuts and Pastry in the area
They want to maintain Donnas dominance in the Wedding Planning area
3.3 Objectives

1. Increase overall profits and market share

2. reduces prices but maintain high quality on pastries
3. Provide next day delivery on all special orders
4. Avoid out-of-stock situations
5. Provide delivery service
3.4 Breakthrough Objectives

1. Increase overall profits and market share

Breakthrough:
- lessen expenses by doing business based on strategic planning
- target local retail outlets as potential bulk costumers

2. reduces prices but maintain high quality on pastries

Breakthrough:
Provide pastries with smaller size with the same quality

3. provide next day delivery on all special orders

Breakthrough:
Additional fee for special orders
3.4 Breakthrough Objectives

4. Objective : avoid out-of-stock situations

Breakthrough:
- Increase production efficiency by analyzing costumer trend
- stock more of durable materials
- find alternative supplier

5. attract more customers

Breakthrough:
- provide delivery service
- Keep making innovative product regularity
3.5 Process selected for further analysis
Control
Supply tersedia dengan
waktu yang tepat waktu
tanpa harga lebih

Input Output
Supply bahan Pembelian Inventory
mentah
Barang

Production
Department

Mechanism