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Positioning Statement

Introduction
Target Market

Distribution
Rural
Launched
areas,infrequent
2010 Breakfast
SEC C
Offering to
travelers
Pricing
Promotional
Indirect sellingStrategy Market Research
Customers Strategy
Sales Strategy
Local TV and Radio ads
CoDairy
Branding
Families fromwith
Cream Kashmir
lower
Thankyou! Primary research: focus
<80%
group
cream
LowIncome
of olpers
Push through
Secondary Price
Kiryanas, research:
end Service
banaspati
Normal
strata ofStrategy
society findings
55through
Khokhas
Rs. for 15k-
segment
Initial free sampling knowledge
Door to door of local
Sweetened
Sales
Available
through at commute
all noemal
25k store sales men
kiryana
kiryanas, dhabbas and Rs.dairy
and 65 for
shops
restaurants sweetened

Low priced, high nutrition convenient breakfast for


MA R KET
High
Women ING
energy
and PLAN
and
the whole family that can be children
consumed on the go
nutrition
who work