Documenti di Didattica
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15
Introducing New
Market Offerings
Fragmented Shorter
markets development time
Social, economic, Poor launch timing
and government Shorter PLCs
constraints
Lack of
Development costs organizational
Capital shortages support
Stage-gate Skunkworks
systems
Communities
Crowdsourcing
of practice
Attribute Forced
listing relationships
Mind Morphological
mapping analysis
Reverse-
New contexts assumption
analysis
Communicability &
Perceived value
believability
Physical prototypes
Consumer-goods market
testing
Business-goods market
testing
Sales-wave research
Test markets
First entry
Parallel entry
Late entry
Interest
Evaluation
Trial
Adoption
Relative advantage
Compatibility
Complexity
Divisibility
Communicability