Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
3
Collecting
Information and
Forecasting
Demand
Fad
Trend
Megatrend
Demographic Natural
Economic Technological
Socio-cultural Political-legal
Educational groups
Household patterns
CONSUMER PSYCHOLOGY
INCOME DISTRIBUTION
Views of Views of
ourselves society
Views of Views of
others nature
Subcultures
Groups with shared values, beliefs,
preferences, and behaviors emerging from
their special life experiences or circumstances
Unlimited opportunities
for innovation
Increased regulation of
technological change
LAWS
GOVERNMENT AGENCIES
PRESSURE GROUPS
Available market
Target market
Penetrated market
Market share
Market-penetration
index
Share-penetration
index
Market potential
Company demand
Market-buildup method