NOYPITA

"FILIPINO TASTE
TACOS"
 Name is one of the most essential things to be prepared in starting a
business. Ideally, the first thing that attracts the customer is the name of the
business. To be able to penetrate in an industry it has to have an own
identity that is unique, simple and easy to remember. The proponents
decided to name their business NoyPita. NoyPi comes from the word, PINOY
that determined FILIPINO and Pita which means, flat bread, which is our
main ingredient in producing our product. Filipino food may not be as
famous as of its Thai and Vietnamese neighbors, but with more than 7,107
islands and a colorful history, this archipelago has some delicious dishes of
its own.
 LOGO OF THE BUSINESS

NoyPita symbolizes food service that is fresh, premium, made-to-order

Filipino dishes stuffed in pita bread, with its unique combination of healthy
ingredients and flavorful dishes. Think of us as a reality checkpoint for
healthier eating and active lifestyles.
 The blue color in the flag symbolizes the cleanliness and safe eating place,
food serving and surroundings. The red heart is for the freshness of the
ingredients we used in our products and its healthy benefits that it gives to
our customer. The little Filipino boy is the service we provide to our
customer that gives what they want and keeps them happy and satisfied at
all time. The color red in the logo symbolizes Luck.Red, corresponding with
fire, symbolizes good fortune and joy. Red is energizing. It excites the
emotions and motivates us to take action. It is really fitted in our business to
help our customers be motivated in their work as they visit our shop. The
Yellow color symbolizes to the people in our business, yellow is a warm and
happy color which creates a sense of cheerfulness and playfulness, it is
optimistic, uplifting and illuminating, brightening people's spirits.
 LOCATION OF THE BUSINESS

The proponents choose to build their business in 547 Shaw Boulevard

Barangay Wack-Wack, Mandaluyong City. The chosen project site of NoyPita
is suitable for our business because it is surrounded by different
establishment like school (ACLC), Call Center, Banks, Condominium
(Governors Place) it has and it is key to successful operations and overall
growth of the business.
 SPECIFIC OBJECTIVES OF THE PROJECT

Market Aspect:
To determine the marketability of the products in our chosen location
To establish the sampling method to be used
To interpret the results of the survey
To price the product at a level that is acceptable to buyers and will yield a
profit
To design appropriate price strategy for our products
 Technical Aspect
To illustrate the production flow of our business.
To discuss the operational flow of the project.
To clearly illustrate and define the ingredients of the products.
To completely shows the scheduling and production cost.
To distinguish the visibility of our business in our location.
To show our strategies in marketing our products.
 Management Aspect:
To determine the importance of having good vision, purpose and mission in
our business.
To determine the characteristics and functions of our management.
To determine the number of employees that we need to operate our business
as well as their qualifications.
To know the duties and responsibilities of the employees as well as the
compensation needed for the operation of the business and also the company
policies and regulations.
 Financial Aspect
To determine the capital requirements of our business like cost of current and
fixed assets, promotional expenses and long-range planning so that
profitability is maintained.
To know and identify the capital required of our business with regards to
changing market trends which can be faced easily through enough funds.
Socio-Economic Aspect
To be able to prove that the proposed business will provide benefits to people
as well as to the government.
To be able to know if our business can give enough contributions to our
country.
 CHAPTER 1: MARKET STUDY

The Market Study General Objective

The purpose of this chapter is to provide quantitative information that will reflect
the status of the market in the area of business. It aims to create a research on the
demand of the product and supply that can achieve the target market. Mainly,
market share of the business is given importance on this chapter because it will
dictate if the business is feasible for the market. Secondly, its purpose is to
promote a marketing program that will be useful in making the business
successful. The information given in this chapter is significant for this feasibility
study and the purpose of this study must be attained.
 GENERAL MARKET DESCRIPTION/ TARGET
MARKET
Market Size
NoyPita is renting a 10 sq. m. commercial space
at #547 Shaw Boulevard Barangay WackWack, Mandaluyong City.
Location
NoyPita is located at #547 Shaw Boulevard, Barangay WackWack, Mandaluyong
City. It would occupy a commercial area of 10 m2
Our store would operate 12 hours a day. It would open from 10:00 in the morning
and would close at 10:00 in the evening. The operation of the business would be 6
days a week from Monday to Saturday.
 Growth
Based on data gathered for population growth rate
in the chosen location performed well between 2009-2014, growing at an
annual rate of 1.29%. NoyPita tends to be successful business someday
through its competitive edge and through the success of this feasibility study.
Segments
The proposed business has only single store and its located at Shaw
Boulevard, Mandaluyong City. It includes take-out area for order.
 Characteristics
NoyPita guarantee the quality of our products in terms of best service. The
equipment and materials will always be clean and in order so that it could not
result in disaster afterwards. The products would be properly in order to have
space
to move and easy to get the products. Taking the order of the products would
be always on time. The proponents serve our customers with very affordable
and high quality products.
 Product Description
NoyPita will sell Filipino Taste Tacos a newly-styled taco that filled with
Filipino dishes like Adobo, Sisig, and Giniling with good quality, sold at an
affordable price. The proponents sell this product that will surely meet the
needs and demands of our target consumers. Our store is mainly established
for the passers-by, students and the workers along Shaw Boulevard.
Market Research
The 394 respondents will represent 26, 791, average population of Barangay
Highway Hills and Barangay WackWack, Shaw Boulevard, Mandaluyong City
as of the first quarter of the year 2013, based on the data gathered from
Mandaluyong City Hall.
 The Demand Situation
Determination of our demand is the priority of our market activity. Demand of
our product will depend on the size of the target market, number of
consumers with the purchasing power and buying habits.
Table 2.1
Annual Demand= (Population) (Frequency of Agreement) (Market
Acceptability)
To get the Annual Demand, just multiply the Population to the Frequency of
Agreement then multiply it again to the Market Acceptability.
TABLE 2.1
TABLE 2.2 (HISTORICAL DEMAND)
TABLE 2.3 (PROJECTED DEMAND)
 SUPPLY SITUATION

Projected supply of competitors

 Projected Supply for NoyPita
 THE APPROPRIATE MARKETING PROGRAM OR
STRATEGY
Promotion Objective Description Interval Budget

Leaflets To introduce the product 300 pieces a day will be 5 days 600
to a large number of given away.
target customers.
Tarpaulin To let know the 3 pieces of 4ft x 1ft 1 month 204
customers about our size banner (1 pc. Before the
business. opening)
2 weeks
(2 pcs on the day of
operation)
Digital Marketing To advertise our product An online marketing 1 month --
by using social where business use
networking sites. internet to advertise
product.
Free Taste To attract customers and Free taste of NOYPITA, 1st day of the operation 2000
to identify their size of actual
standards through food product.
tasting.
Total 2804